About Walmart Marketplace
Walmart Marketplace is Walmart's program for approved third-party sellers who want to list products on Walmart.com. Sellers apply, set up their catalog and offers, and sell alongside Walmart's own inventory to its online shoppers.
The seller site organizes its tools by stage: launching, shipping and growing. Fulfillment options include Walmart Fulfillment Services, which outsources two-day shipping, plus seller-fulfilled programs with discounted shipping labels and expedited delivery. Growth tools cover listing quality, a Pro Seller program, a repricer, sponsored search advertising, a brand portal and working capital.
The program lists dedicated paths for categories such as auto parts, collectibles and pre-owned goods, plus an option for sellers based in India. Walmart advertises no monthly or setup fees, with other costs shown on its pricing page. It is a hosted marketplace with no self-hosted option.
Key features
- Third-party seller onboarding for Walmart.com
- Walmart Fulfillment Services for storage and shipping
- Seller-fulfilled shipping programs
- Listing quality and catalog optimization tools
- Repricer for competitive offers
- Sponsored search advertising
- Brand portal and Pro Seller program
Good fit for
- →Brands adding Walmart.com as a sales channel
- →Sellers outsourcing fulfillment to Walmart
- Tags
- marketplace
- ecommerce
- walmart
- fulfillment
- seller-tools
- advertising
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