What is Amazon Seller Central used for?

Amazon Seller Central is where merchants register as Amazon sellers, create listings, handle orders and use the Fulfillment by Amazon service. It is a good fit for retailers adding Amazon as a sales channel, brands protecting and promoting their listings, and small sellers outsourcing storage and shipping to FBA.

How much does Amazon Seller Central cost?

Paid plans for Amazon Seller Central start at $39.99 per month, and there is no free plan.

Is Amazon Seller Central open source?

No. Amazon Seller Central is proprietary (closed-source) software and can't be self-hosted. In the E-commerce category, open-source options include Aimeos TYPO3, Medusa and Bagisto.

What are some alternatives to Amazon Seller Central?

Amazon Seller Central competes with eBay, Etsy and Walmart Marketplace.

Amazon Seller Central: features, pricing and alternatives

About Amazon Seller Central

Amazon Seller Central is the web portal that businesses and individuals use to sell products in Amazon's marketplace. Sellers register an account, create or match product listings, set prices and handle customer orders, either shipping the orders themselves or relying on Amazon to fulfill them.

The program information covers listing products, pricing them competitively, choosing a fulfillment method and using Fulfillment by Amazon (FBA), where Amazon stores and ships inventory. Brand owners can enroll in Brand Registry, add enhanced A+ Content to listings, collect reviews through Amazon Vine and use brand analytics.

It is a hosted, vendor-run service with no self-hosted version. Costs combine selling-plan and referral fees with fulfillment charges and optional services, and Amazon publishes a calculator for estimating fees and revenue per product. It suits third-party merchants of any size who want to reach Amazon's shoppers.

Key features

Seller account registration and onboarding
Product listing creation and matching
Pricing guidance for competitive offers
Fulfillment by Amazon storage and shipping
Brand Registry and A+ Content for listings
Brand analytics and Amazon Vine reviews
Fee and revenue estimator

Good fit for

→Retailers adding Amazon as a sales channel
→Brands protecting and promoting their listings
→Small sellers outsourcing storage and shipping to FBA

Tags: marketplace; ecommerce; amazon; fulfillment; seller-tools; saas

Amazon Seller Central: questions and answers

What is Amazon Seller Central used for?: Amazon Seller Central is where merchants register as Amazon sellers, create listings, handle orders and use the Fulfillment by Amazon service. It is a good fit for retailers adding Amazon as a sales channel, brands protecting and promoting their listings, and small sellers outsourcing storage and shipping to FBA.
How much does Amazon Seller Central cost?: Paid plans for Amazon Seller Central start at $39.99 per month, and there is no free plan.
Is Amazon Seller Central open source?: No. Amazon Seller Central is proprietary (closed-source) software and can't be self-hosted. In the E-commerce category, open-source options include Aimeos TYPO3, Medusa and Bagisto.
What are some alternatives to Amazon Seller Central?: Amazon Seller Central competes with eBay, Etsy and Walmart Marketplace.