About TikTok Shop
TikTok Shop is the commerce feature of TikTok, which lets sellers promote and sell products through shoppable videos, LIVE streams and creator partnerships. The seller portal is where businesses open a shop, list and manage products and handle account and shipping setup.
The seller site offers step-by-step guides for setting up a shop, connecting an existing Shopify store and running LIVE selling, including LIVE auctions. There are separate entry points for creators, who can promote products, and for partners and service providers. It also publishes policy documentation and regional sites covering the Americas, Asia and Europe.
TikTok Shop is a hosted service operated by TikTok with no self-hosted option. It suits brands and small merchants that want to sell where audiences already watch video, relying on content and creators rather than on search or storefront traffic alone.
Key features
- Shoppable videos and LIVE selling
- Auctions during LIVE streams
- Creator affiliate partnerships
- Shopify store connection
- Product listing and management in a seller center
- Regional sites across the Americas, Asia and Europe
Good fit for
- →Brands selling through creator videos
- →Merchants running live shopping events
- →Shopify stores adding a social sales channel
- Tags
- social-commerce
- ecommerce
- live-shopping
- creators
- marketplace
- tiktok
TikTok Shop: questions and answers
- What is TikTok Shop used for?
- TikTok Shop is a social commerce platform where sellers reach shoppers through short videos, live streams and creator affiliate partnerships. It is a good fit for brands selling through creator videos, merchants running live shopping events and Shopify stores adding a social sales channel.
- How much does TikTok Shop cost?
- TikTok Shop is a paid product with no free plan.
- Is TikTok Shop open source?
- No. TikTok Shop is proprietary (closed-source) software and can't be self-hosted. In the E-commerce category, open-source options include Aimeos TYPO3, Medusa and Bagisto.
- What are some alternatives to TikTok Shop?
- TikTok Shop competes with Amazon Seller Central, Shopee and Lazada.
Open-source alternatives to TikTok Shop
See all
Aimeos TYPO3
E-commerce
TYPO3 e-commerce extension for ultra fast online shops, scalable marketplaces, complex B2B
GPL-3.0vs BigCommerce★ 1.6k
Medusa
E-commerce
The world's most flexible commerce platform for agents and developers
OSSvs BigCommerce★ 37k
Bagisto
E-commerce
Open Source eCommerce & Multi-Vendor Marketplace Platform Built with Laravel for Enterpris
MITvs BigCommerce★ 28k
Spree Commerce
E-commerce
Open Source Platform for DTC, B2B Commerce, Marketplaces & Omnichannel. REST APIs, TypeScr
BSD-3-Clausevs BigCommerce★ 16k
Aimeos for Laravel
E-commerce
Laravel ecommerce package for ultra fast online shops, scalable marketplaces, complex B2B
MITvs BigCommerce★ 8.7k
Aimeos
E-commerce
Integrated online shop based on Laravel and the Aimeos e-commerce framework for ultra-fast
MITvs BigCommerce★ 5.5k
SaaS alternatives to TikTok Shop
See all
Amazon Seller Central
E-commerce
Seller portal for listing products, managing orders and using Fulfillment by Amazon
SaaS
Shopee
E-commerce
Ecommerce marketplace and seller platform covering Southeast Asia and Taiwan
SaaS
Lazada
E-commerce
Southeast Asian online marketplace and seller platform owned by Alibaba
SaaS
Whatnot
E-commerce
Live shopping marketplace where sellers stream auctions of collectibles and fashion
SaaS
Etsy
E-commerce
Marketplace for handmade, vintage and craft goods with seller tools
SaaS
eBay
E-commerce
Online marketplace for auctions and fixed-price listings
SaaS