What is Frase used for?

Frase is a writing and research assistant that turns search results into SEO content briefs, and it now also tunes content to be cited by AI search. It is a good fit for producing briefs for freelance writers, and optimizing articles for Google and AI answers.

How much does Frase cost?

Paid plans for Frase start at $49 per month, and there is no free plan. A free trial is available.

Is Frase open source?

No. Frase is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Frase include GEOFlow.

What are some alternatives to Frase?

Frase competes with Surfer, Clearscope and MarketMuse. For open-source options, see Enlisted's ranked list of open-source Frase alternatives.

Frase: features, pricing and alternatives

About Frase

Frase is a commercial content tool for SEO and content marketing teams. It analyzes what already ranks for a topic and turns that research into a brief, then helps writers draft and refine articles so they cover the subject thoroughly.

The platform has expanded to cover both traditional search and AI-generated answers. Its modules include SEO research, topic clusters, an AI writing agent that can follow a brand voice, content scoring, optimization aimed at being cited by AI systems, monitoring of where AI search mentions a brand, a site audit and a built-in publishing option called FraseCMS. Frase is a hosted subscription product used by in-house marketers, agencies and freelance writers.

Key features

SEO research that ends in a content brief
Topic cluster mapping
AI writing agent with brand voice
Content scoring and optimization
Optimization for citations in AI search
Monitoring of AI search visibility

Good fit for

→Producing briefs for freelance writers
→Optimizing articles for Google and AI answers

Tags: seo; content-briefs; content-optimization; ai-writing; geo; topic-clusters; marketing

Frase: questions and answers

What is Frase used for?: Frase is a writing and research assistant that turns search results into SEO content briefs, and it now also tunes content to be cited by AI search. It is a good fit for producing briefs for freelance writers, and optimizing articles for Google and AI answers.
How much does Frase cost?: Paid plans for Frase start at $49 per month, and there is no free plan. A free trial is available.
Is Frase open source?: No. Frase is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Frase include GEOFlow.
What are some alternatives to Frase?: Frase competes with Surfer, Clearscope and MarketMuse. For open-source options, see Enlisted's ranked list of open-source Frase alternatives.