What is BuzzSumo used for?

BuzzSumo is a content research tool that finds trending topics, high-performing articles and influencers, and monitors online mentions for marketers and PR teams. It is a good fit for finding content ideas that earn shares and PR outreach to relevant journalists.

How much does BuzzSumo cost?

Paid plans for BuzzSumo start at $199 per month, and there is no free plan. A free trial is available.

Is BuzzSumo open source?

No. BuzzSumo is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Shlink.

What are some alternatives to BuzzSumo?

BuzzSumo competes with Semrush, Ahrefs and Mention.

BuzzSumo: features, pricing and alternatives

About BuzzSumo

BuzzSumo is a commercial content marketing and PR research platform. Users search a topic, domain or keyword to see which articles and posts perform well in terms of social shares and engagement, giving them ideas for what to write and which angles resonate.

The platform lists content discovery, content research across a large index of articles and posts, influencer discovery, monitoring of mentions and trends, a Chrome extension and an API. A media database aimed at journalists supports PR outreach, and the vendor highlights use cases like competitor intelligence and content strategy. BuzzSumo is a hosted service for content marketers, PR specialists and agencies.

Key features

Content discovery by topic and engagement
Identification of relevant influencers
Monitoring of mentions and trends
Competitor content benchmarking
Media database of journalists
Chrome extension and API

Good fit for

→Finding content ideas that earn shares
→PR outreach to relevant journalists

Tags: content-research; influencers; pr; social-sharing; monitoring; content-marketing; marketing

BuzzSumo: questions and answers

What is BuzzSumo used for?: BuzzSumo is a content research tool that finds trending topics, high-performing articles and influencers, and monitors online mentions for marketers and PR teams. It is a good fit for finding content ideas that earn shares and PR outreach to relevant journalists.
How much does BuzzSumo cost?: Paid plans for BuzzSumo start at $199 per month, and there is no free plan. A free trial is available.
Is BuzzSumo open source?: No. BuzzSumo is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Shlink.
What are some alternatives to BuzzSumo?: BuzzSumo competes with Semrush, Ahrefs and Mention.