What is Attention Insight used for?

Attention Insight: AI attention heatmaps that predict where users look on designs, ads and videos before launch, without eye-tracking studies. It is a good fit for validating designs before launch, comparing ad or page variations and backing design decisions with data for clients.

How much does Attention Insight cost?

Paid plans for Attention Insight start at $31 per month, and there is no free plan. A free trial is available.

Is Attention Insight open source?

No. Attention Insight is proprietary (closed-source) software and can't be self-hosted. In the Design category, open-source options include Poster Design, Penpot and Graphite.

What are some alternatives to Attention Insight?

Attention Insight competes with Neurons, Maze and Lyssna.

Attention Insight: features, pricing and alternatives

About Attention Insight

Attention Insight is a commercial tool that predicts where people will look on a website, ad, product image or short video before it goes live. A model trained on eye-tracking data generates the results, so teams do not need an eye-tracking lab or real traffic to get feedback.

Uploading a design returns an attention heatmap along with metrics such as a clarity score, a focus score, the percentage of attention on chosen areas, a contrast map and AI recommendations. Results can be shared as reports or links, which helps designers and marketers back their decisions with data when presenting to stakeholders or clients.

Attention Insight is a hosted service with a 14-day free trial that requires no credit card, demo booking, a billing plans page and an MCP offering mentioned on the homepage. Design and marketing teams use it to compare variations and check that the most important content stands out.

Key features

AI-predicted attention heatmaps
Clarity and focus scores
Percentage of attention on chosen areas
Contrast map analysis
Shareable reports and links
AI recommendations for improving designs

Good fit for

→Validating designs before launch
→Comparing ad or page variations
→Backing design decisions with data for clients

Tags: attention-heatmaps; design-testing; eye-tracking; ux; ai; pre-launch-testing; saas

Attention Insight: questions and answers

What is Attention Insight used for?: Attention Insight: AI attention heatmaps that predict where users look on designs, ads and videos before launch, without eye-tracking studies. It is a good fit for validating designs before launch, comparing ad or page variations and backing design decisions with data for clients.
How much does Attention Insight cost?: Paid plans for Attention Insight start at $31 per month, and there is no free plan. A free trial is available.
Is Attention Insight open source?: No. Attention Insight is proprietary (closed-source) software and can't be self-hosted. In the Design category, open-source options include Poster Design, Penpot and Graphite.
What are some alternatives to Attention Insight?: Attention Insight competes with Neurons, Maze and Lyssna.