What is Wahlu used for?

Wahlu is a social media planner and scheduler that you drive yourself or through an AI agent, publishing to Instagram, TikTok, Facebook Pages, YouTube and LinkedIn profiles. It is a good fit for small businesses scheduling posts across five platforms, and letting an AI agent draft and queue posts.

Yes. Wahlu has a free plan, and paid plans start at $24 per month.

Is Wahlu open source?

No. Wahlu is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Shoutrrr, Postiz and BrightBean Studio.

What are some alternatives to Wahlu?

Wahlu competes with Buffer, Later and Publer.

Wahlu: features, pricing and alternatives

About Wahlu

Wahlu is a social media tool for planning, creating and scheduling posts, which you can use directly in the app or hand to an AI agent. Posts go out to Instagram, TikTok, YouTube, Facebook Pages and LinkedIn personal profiles, with LinkedIn Business, Google Business and Threads listed as coming soon. The site says it was built by Wahlu Labs in Sydney for small businesses.

Agents such as Claude, ChatGPT, Codex, Cursor and Gemini CLI connect through an MCP endpoint, and a request like scheduling a menu post for Friday at 9am results in a draft, a preflight check and a schedule. Inside the app, all accounts share one calendar where posts can be dragged to new times, queues handle recurring posts with looping, and drafts save as you work, with a list of anything that would stop a post going out.

Autopilot plans a week of content: it reads your website to learn the brand, proposes a weekly theme and ideas, then makes posts with images and captions for you to review, with a choice of how many posts go out each week. Wahlu also has a Link in bio page on wahlu.me with click analytics, a Studio for designing posts, and a media library for each brand. Comment-to-DM replies and Insights are marked as coming soon.

Key features

Single calendar with drag-and-drop rescheduling
Posting queues with looping for recurring content
Autopilot weekly content planning from your website
Preflight check listing issues before publishing
MCP connection for AI agents like Claude
Link in bio page with click analytics
Studio for designing posts from templates
Separate media library for each brand

Good fit for

Small businesses scheduling posts across five platforms
Letting an AI agent draft and queue posts

Tags: social-media; scheduling; ai-agent; mcp; instagram; tiktok; link-in-bio; content-calendar

Wahlu: questions and answers

What is Wahlu used for?: Wahlu is a social media planner and scheduler that you drive yourself or through an AI agent, publishing to Instagram, TikTok, Facebook Pages, YouTube and LinkedIn profiles. It is a good fit for small businesses scheduling posts across five platforms, and letting an AI agent draft and queue posts.
Is Wahlu free?: Yes. Wahlu has a free plan, and paid plans start at $24 per month.
Is Wahlu open source?: No. Wahlu is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Shoutrrr, Postiz and BrightBean Studio.
What are some alternatives to Wahlu?: Wahlu competes with Buffer, Later and Publer.