What is Postana used for?

Postana is an AI social media planner that builds a month-long content calendar, writes platform-specific scripts and visuals, and schedules posts for Instagram, TikTok and LinkedIn. It is a good fit for creators planning a full month of posts quickly and small teams managing content for several brands.

How much does Postana cost?

Paid plans for Postana start at $29 per month, and there is no free plan.

Is Postana open source?

No. Postana is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Shoutrrr, Postiz and BrightBean Studio.

What are some alternatives to Postana?

Postana competes with Buffer, Later and Publer.

Postana: features, pricing and alternatives

About Postana

Postana is a hosted AI planner for creators and small teams who produce content for Instagram, TikTok and LinkedIn. You describe your brand with niche, audience, tone of voice and colors, and Postana uses that context to plan a month of content, write scripts and create visuals, then schedules the posts.

It also surfaces what is trending and offers competitor insights by analyzing content on Instagram, TikTok and LinkedIn, so scripts are written with data behind them. Scripts are formatted for each platform, and the tool generates captions and hashtags and a visual creator for graphics and carousels.

An AI agent that is aware of your brand and goals answers planning questions, such as what to publish next month, and the product supports managing multiple brands. The site pitches it as a single tool replacing several separate ones.

Key features

Brand profile with niche, audience, tone and colors
Month-long AI content calendar
Platform-specific scripts for TikTok, Instagram and LinkedIn
Visual creator for graphics and carousels
Captions and hashtags generation
Trend and competitor content insights
Scheduling and multi-brand management

Good fit for

Creators planning a full month of posts quickly
Small teams managing content for several brands

Tags: social-media; ai; content-calendar; scripts; carousels; scheduling; instagram; tiktok

Postana: questions and answers

What is Postana used for?: Postana is an AI social media planner that builds a month-long content calendar, writes platform-specific scripts and visuals, and schedules posts for Instagram, TikTok and LinkedIn. It is a good fit for creators planning a full month of posts quickly and small teams managing content for several brands.
How much does Postana cost?: Paid plans for Postana start at $29 per month, and there is no free plan.
Is Postana open source?: No. Postana is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Shoutrrr, Postiz and BrightBean Studio.
What are some alternatives to Postana?: Postana competes with Buffer, Later and Publer.