What is Voluum used for?

Voluum is an ad tracking and attribution platform for media buyers and affiliate marketers running paid traffic across many ad networks. It is a good fit for affiliate marketers tracking campaigns across traffic sources, media buyers optimizing paid traffic, and iGaming operators managing acquisition and affiliates.

How much does Voluum cost?

Paid plans for Voluum start at $119 per month, and there is no free plan.

Is Voluum open source?

No. Voluum is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Kutt.

What are some alternatives to Voluum?

Voluum competes with Hyros, Cometly and Rockerbox.

Voluum: features, pricing and alternatives

About Voluum

Voluum is a tracking system for people who buy paid traffic, such as affiliate marketers, media buyers and iGaming operators. It records clicks and conversions, attributes revenue to campaigns and traffic sources, and helps decide where to spend more or less.

The platform connects with more than a hundred ad platforms and uses server-to-server postbacks to report conversions. It offers a Conversion API that sends signals back to major ad platforms, Traffic Distribution AI, and built-in automation for repetitive optimization work. MCP support lets AI agents connect to the tracking stack. Related products include Automizer, and Affilka, an affiliate platform aimed at iGaming operators.

Voluum is a hosted commercial service with a demo, sign-up flow and pricing page and no self-hosted edition. The vendor also provides resources such as an affiliate academy, webinars, a native ads course and documentation.

Key features

Click and conversion tracking
Server-to-server postback support
Traffic distribution with AI
Conversion API signals to ad platforms
Automation for campaign optimization
Affiliate platform for iGaming operators
MCP support for AI agents

Good fit for

→Affiliate marketers tracking campaigns across traffic sources
→Media buyers optimizing paid traffic
→iGaming operators managing acquisition and affiliates

Tags: ad-tracking; attribution; affiliate-marketing; media-buying; performance-marketing; postback; analytics

Voluum: questions and answers

What is Voluum used for?: Voluum is an ad tracking and attribution platform for media buyers and affiliate marketers running paid traffic across many ad networks. It is a good fit for affiliate marketers tracking campaigns across traffic sources, media buyers optimizing paid traffic, and iGaming operators managing acquisition and affiliates.
How much does Voluum cost?: Paid plans for Voluum start at $119 per month, and there is no free plan.
Is Voluum open source?: No. Voluum is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Kutt.
What are some alternatives to Voluum?: Voluum competes with Hyros, Cometly and Rockerbox.