What is unfair.so used for?

unfair.so is a creator marketing service for X where you pick creators by their real audience, launch posts and keep every engager as a lead with email and LinkedIn data. It is a good fit for finding X creators whose audience matches your buyers and turning post engagement into outreach lists.

How much does unfair.so cost?

Paid plans for unfair.so start at $99 per month, and there is no free plan.

Is unfair.so open source?

No. unfair.so is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Mixpost and GrowChief.

What are some alternatives to unfair.so?

unfair.so competes with Tweet Hunter, Hypefury and Awario.

unfair.so: features, pricing and alternatives

About unfair.so

unfair.so helps companies run marketing through creators on X. It shows follower-level analytics for each creator, reading who follows them account by account for company, role, verification and activity, so a smaller account your buyers actually read can rank above a larger one that moves nobody. When you paste your site, the feed re-ranks creators by your buyers, with the audience breakdown and price quotes for sponsored posts, reposts or links in bio shown before you pay.

The service treats the post as the first step of four: the creator posts, your ideal customers engage, engagers become named contacts, and names become meetings. Every like, reply, quote and follow can be turned into a lead, delivered with email and LinkedIn in a CSV. A GTM manager runs the campaign for you.

The site mentions managed campaigns starting from $990 per month with a limited number of spots and a launch offer of creator credits for early clients. It lists more than 1,000 creators and is a hosted service.

Key features

Follower-level analytics on creators
Creator ranking by your buyer profile
Quotes for sponsored posts and reposts
Engagers captured as leads
Email and LinkedIn data in CSV export
Managed campaigns with a GTM manager

Good fit for

Finding X creators whose audience matches your buyers
Turning post engagement into outreach lists

Tags: creator-marketing; x-marketing; twitter; lead-generation; influencer; sponsored-posts; growth; analytics

unfair.so: questions and answers

What is unfair.so used for?: unfair.so is a creator marketing service for X where you pick creators by their real audience, launch posts and keep every engager as a lead with email and LinkedIn data. It is a good fit for finding X creators whose audience matches your buyers and turning post engagement into outreach lists.
How much does unfair.so cost?: Paid plans for unfair.so start at $99 per month, and there is no free plan.
Is unfair.so open source?: No. unfair.so is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Mixpost and GrowChief.
What are some alternatives to unfair.so?: unfair.so competes with Tweet Hunter, Hypefury and Awario.