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Socialinsider

SaaS

Socialinsider is a social media analytics platform that benchmarks performance against competitors and analyzes which content pillars perform well on each network.

socialinsider.io
Socialinsider homepage screenshot

About Socialinsider

Socialinsider is a commercial analytics service for social media teams. It collects public and connected-account data from major networks and lets users compare their own results with those of competitors, so they can judge whether their numbers are strong or weak relative to their industry.

The platform covers TikTok, Instagram, LinkedIn, Facebook, X and YouTube. Its tools include analysis and benchmarking, content analysis that identifies top-performing content pillars so they can be repeated, and data integration through an API for companies that want to pipe social data into their own products. Free tools and a demo are offered. Socialinsider is hosted and aimed at marketers and agencies who need to prove social impact.

Key features

  • Competitor benchmarking across social networks
  • Content analysis by content pillar
  • Coverage of TikTok, Instagram, LinkedIn and YouTube
  • Performance reporting for social accounts
  • API for social data integration
  • Free tools for quick checks

Good fit for

  • →Benchmarking a brand against its competitors
  • →Reporting social performance to stakeholders
Tags
social-media-analytics
competitor-benchmarking
reporting
tiktok
instagram
linkedin
marketing

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