Is Sawtooth Software (e.g., Lighthouse Studio, Discover) open source?

No. Sawtooth Software (e.g., Lighthouse Studio, Discover) is proprietary (closed-source) software. In the Analytics category, open-source options include PostHog, Countly and Snowplow.

Sawtooth Software (e.g., Lighthouse Studio, Discover)

About Sawtooth Software (e.g., Lighthouse Studio, Discover)

Sawtooth Software offers a suite of survey and analytics tools designed for market research. The platform includes Discover for professional-grade surveys in a browser, Lighthouse Studio for advanced customization, and Panel for accessing over 200 million verified respondents. Consulting services provide choice modeling and segmentation analysis.

The software emphasizes scientific rigor with a methodologies-first approach, supporting conjoint analysis to optimize features and pricing, and MaxDiff for prioritizing preferences. It suits researchers needing complex survey programming, statistical analysis, and reliable data collection.

Key features

Conjoint analysis for feature and pricing optimization
MaxDiff (best-worst scaling) for preference prioritization
Survey building with multiple choice, grids, open-ends, and skip logic
Access to over 200 million verified respondents via Panel
Consulting services for choice modeling and segmentation

Good fit for

Optimizing product features and pricing
Prioritizing product features, messaging, or brands
Conducting complex survey research with advanced branching

Tags: market-research; survey; conjoint-analysis; maxdiff; analytics

Sawtooth Software (e.g., Lighthouse Studio, Discover): questions and answers

What is Sawtooth Software (e.g., Lighthouse Studio, Discover) used for?: Sawtooth Software (e.g., Lighthouse Studio, Discover) provides survey software and market research solutions, including conjoint analysis and MaxDiff, for product optimization and pricing decisions. It is a good fit for optimizing product features and pricing; prioritizing product features, messaging, or brands; and conducting complex survey research with advanced branching.
Is Sawtooth Software (e.g., Lighthouse Studio, Discover) open source?: No. Sawtooth Software (e.g., Lighthouse Studio, Discover) is proprietary (closed-source) software. In the Analytics category, open-source options include PostHog, Countly and Snowplow.
What are some alternatives to Sawtooth Software (e.g., Lighthouse Studio, Discover)?: Sawtooth Software (e.g., Lighthouse Studio, Discover) competes with Voxco.