Reform

Reform is a hosted form builder aimed at marketing and sales teams who want forms that turn more visitors into qualified leads. Forms are built without code and can be embedded in a website, with conversion-minded templates as a starting point.

Its feature list covers multi-step forms, qualification and conditional routing, lead enrichment, email validation, spam prevention, real-time analytics, A/B testing, abandoned submission tracking, a finish-later option, accessible forms and custom CSS. Connections include Zapier, Google Analytics, Slack, Google Sheets, HubSpot, Salesforce, Marketo, ConvertKit, Close and webhooks.

Reform is a commercial hosted product with a free plan that needs no credit card, and the vendor says every plan includes unlimited responses. Additional paid plans are on its pricing page, and a done-for-you service is available for teams that want forms built for them.