What is Loro used for?

Loro is a creator marketing analytics dashboard that tracks creators and their posts across TikTok, Instagram, YouTube, X and Facebook and shows what content performs. It is a good fit for brands running creator campaigns tracking ROI and agencies comparing creators across platforms.

How much does Loro cost?

Paid plans for Loro start at $29 per month, and there is no free plan. A free trial is available.

No. Loro is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Mastodon, Postiz and Bluesky.

What are some alternatives to Loro?

Loro competes with Socialinsider, Iconosquare and Metricool.

Loro: features, pricing and alternatives

About Loro

Loro tracks the creators a brand works with in one dashboard. It follows creators across TikTok, Instagram, YouTube, X and Facebook, shows views, spend and cost per thousand views per creator and per campaign, and highlights top performers and the content worth repeating. Creator management lets you organize creators, assign campaigns and manage costs without spreadsheets.

A content analysis feature examines top-performing videos frame by frame to surface patterns, such as a text overlay or an opening within the first seconds that correlates with higher views, and which formats to replicate. Connecting an App Store account links content performance to installs, and Shopify and Stripe connections are listed as coming soon.

Loro is a hosted service with a 7-day free trial and a 7-day money-back guarantee. Starter costs $29 per month for 10 accounts and up to 100 videos, Growth costs $79 per month with unlimited accounts, 1,000 videos and creator management, and Scale costs $199 per month with storage for 5,000 videos and an optional 12-hour refresh, with a custom Enterprise tier for teams and agencies.

Key features

Tracking of creators across five social platforms
Per-creator views, cost and CPM
Campaign and creator management
Frame-by-frame analysis of top videos
Pattern detection for formats that overperform
App Store connection for install impact
Data refresh every 24 hours

Good fit for

Brands running creator campaigns tracking ROI
Agencies comparing creators across platforms

Tags: creator-marketing; social-analytics; tiktok; influencer; campaigns; dashboard; video-analytics

Loro: questions and answers

What is Loro used for?: Loro is a creator marketing analytics dashboard that tracks creators and their posts across TikTok, Instagram, YouTube, X and Facebook and shows what content performs. It is a good fit for brands running creator campaigns tracking ROI and agencies comparing creators across platforms.
How much does Loro cost?: Paid plans for Loro start at $29 per month, and there is no free plan. A free trial is available.
Is Loro open source?: No. Loro is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Mastodon, Postiz and Bluesky.
What are some alternatives to Loro?: Loro competes with Socialinsider, Iconosquare and Metricool.