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Affinsy

SaaS

Affinsy analyzes e-commerce order data with market basket analysis and RFM segmentation to find cross-sell and win-back audiences.

affinsy.com
Affinsy homepage screenshot

About Affinsy

Affinsy is a hosted analytics tool for online stores. It reads an order history export and uses market basket analysis and RFM (recency, frequency, monetary) customer segmentation to show what sells together and which customers matter most.

Reports show which opening purchases lead to repeat orders, how fast each product is used up, and who is due to reorder or has lapsed. A product table lets users tick rows to build cross-sell, reorder or win-back audiences, and the basket patterns view ranks mined rules on lift, confidence and weekly stability. Lists are prepared for use in Klaviyo, and no app needs to be installed. A 7-day trial is offered and a sample report can be opened online.

Key features

  • Market basket analysis of order data
  • RFM customer segmentation
  • Reorder timing for each product
  • Cross-sell and win-back audience builder
  • Ranked basket pattern rules
  • Klaviyo-ready customer lists

Good fit for

  • →Bringing back one-time buyers
  • →Planning cross-sell campaigns before peak season
Tags
ecommerce
market-basket-analysis
rfm
customer-segmentation
klaviyo
retention
analytics

Affinsy: questions and answers

What is Affinsy used for?
Affinsy analyzes e-commerce order data with market basket analysis and RFM segmentation to find cross-sell and win-back audiences. It is a good fit for bringing back one-time buyers and planning cross-sell campaigns before peak season.
Is Affinsy free?
Yes. Affinsy has a free plan. 7-day trial offered; plans are listed in the pricing section.
Is Affinsy open source?
No. Affinsy is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Umami, Ackee and Tianji.
What are some alternatives to Affinsy?
Affinsy competes with Polar Analytics and Triple Whale.

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