The best CMS depends on who edits the content and who builds the site. WordPress is the common default for general websites, Ghost suits publications that send newsletters and sell memberships, and Strapi, Directus and Payload are the open-source headless options for developer teams. Contentful, Storyblok and Sanity cover the hosted headless route.
The picks below are grouped as traditional CMS platforms, open-source headless, hosted headless and a website builder with a built-in CMS. A short section covers Contentful, Contentstack and Storyblok alternatives, and another answers what "free CMS" really means.
| Tool | Type | Self-host | Pricing | GitHub |
|---|---|---|---|---|
| Open source | Yes | Free (open source) | ★ 21k | |
| Open source | Yes | Free (open source) | ★ 4.3k | |
| Open source | Yes | Free · cloud from $18/mo | ★ 55k | |
| Open source | Yes | Free (open source) | ★ 21k | |
| Open source | Yes | Free · cloud from $35/mo | ★ 73k | |
| Open source | Yes | Free · cloud from $599/mo | ★ 38k | |
| Open source | Yes | Free (open source) | ★ 45k | |
| SaaS | No | Free plan | Closed source | |
| SaaS | No | Free plan · from $29/mo | Closed source | |
| SaaS | No | Free plan · from $99/mo | Closed source | |
| Open source | No | Free · cloud from $15/mo per seat | ★ 6.3k | |
| SaaS | No | Free plan · from $16/mo | Closed source |
Live data from Enlisted: GitHub stats sync daily; pricing comes from each vendor's pricing page.
How we picked the best CMS platforms
A CMS lets non-developers create and update content without editing code. Enlisted kept products whose core job is exactly that, and dropped static site generators and page builders that only handle layout. For each pick the directory records the licence, whether you can self-host, whether a hosted version exists and the pricing model. Open-source projects also need recent GitHub activity, which the live cards show. Hosted products are described from their own sites. See how Enlisted ranks tools for the method, and browse the full CMS category for tools that did not make this list.
Traditional or headless: which kind of CMS do you need?
A traditional CMS bundles the editing interface and the website. You pick a theme, write pages, and the CMS renders them. WordPress, Drupal, Ghost and Wagtail work this way, and Wagtail and Ghost also offer APIs for headless use.
A headless CMS stores content and exposes it through an API, and you build the front end yourself in a framework such as Next.js. Strapi, Directus, Payload, Contentful, Contentstack, Storyblok and Sanity are in this group. The trade-off is plain: you get flexibility and one content source for several channels, but a developer has to build and maintain every page template. For a typical small business site, a traditional CMS is faster to launch.
Best traditional CMS platforms
1. WordPress: best CMS for general websites, blogs and stores
WordPress is an open-source CMS for websites, blogs and online stores, built around a block-based editor, themes and a large plugin library. WordPress.org says it is licensed under GPLv2 or later, and the software runs on your own PHP hosting. People write and arrange content in a browser, change the look with themes and add features such as stores and newsletters through plugins.
Because it is so widely used, hosting, themes and developers are easy to find. If you would rather not manage a server, WordPress.com is Automattic's managed hosting and site builder. For store features on top of WordPress, see the best ecommerce platforms.
- Best for: business sites, blogs and content sites where editors want a familiar interface and a large plugin ecosystem.
- Watch out for: self-hosting means you handle updates, backups and plugin choices, and costs come from hosting and any paid themes or plugins.
2. Drupal: best for large, module-driven sites
Drupal is an open-source content management platform used for sites ranging from personal blogs to large community-driven websites. Its core can be extended with thousands of free, community-built modules, and the project says many sites can be assembled mostly from modules before any custom code is written.
Development happens on Drupal.org, which has hosted the community since 2001, and the project publishes security advisories with an RSS feed. The GitHub repository in the catalogue is a read-only mirror. See the Drupal listing.
- Best for: organizations with technical staff that need structured content and many integrations.
- Watch out for: its module-driven approach rewards a team with a developer on hand more than a solo blogger who just wants to publish.
3. Ghost: best CMS for publications, newsletters and paid memberships
Ghost is an open-source publishing platform for blogs, newsletters, memberships and paid subscriptions. A creator can publish articles, email them to subscribers and charge for access from one product, without connecting several tools. It is MIT-licensed and written on Node.js.
You can use the Ghost(Pro) managed service, whose revenue the maintainers say funds the nonprofit Ghost Foundation, or self-host with a CLI installer. The email marketing software guide covers how Ghost compares with dedicated newsletter tools.
- Best for: independent publishers and media sites that want a blog, newsletter and memberships together.
- Watch out for: it is a publishing platform, not a general page builder, and Ghost's docs say a self-hosted site needs a bulk-mail provider to send newsletters.
4. Wagtail: best Django-based CMS for developers who want editor-friendly admin
Wagtail is an open-source CMS built on the Python framework Django, with an admin interface focused on the editing experience. Its StreamField lets editors assemble flexible content blocks while developers keep control of structure, and a content API supports headless setups with a separate front end.
It includes integrated search that can use Elasticsearch or PostgreSQL, handles images and embedded media, and supports multi-site and multi-language sites. The licence is BSD-3-Clause. See the Wagtail page.
- Best for: organizations and publishers whose developers already work in Python and Django.
- Watch out for: it is a framework-level tool, so setup assumes Python skills, and the catalogue lists no managed hosting from the project.
Best open-source headless CMS platforms
These three run on your own infrastructure and generate an API from the content models you define. All are written in JavaScript or TypeScript. Check the live cards for recent releases and activity before you commit.
5. Strapi: best open-source headless CMS for REST and GraphQL APIs
Strapi is an open-source headless CMS written in JavaScript and TypeScript that generates REST and GraphQL APIs from content models you design. A visual Content-Type Builder lets you define structures without code, and editors get an admin interface with roles and permissions, a media library, internationalization and draft and publish workflows.
It works with SQLite, PostgreSQL, MySQL and MariaDB and has a plugin system. Self-hosting is free, and Strapi Cloud is the paid managed option, which Enlisted's data shows without a free tier. The licence is listed as "Other", so read the terms if you plan commercial use. More details are on the Strapi page.
- Best for: developer teams that want a ready-made admin panel and generated APIs on their own server.
- Watch out for: the licence is not a standard one, and managed hosting is paid.
6. Directus: best for putting a CMS on top of an existing SQL database
Directus is a self-hostable data platform that wraps a SQL database with instant REST and GraphQL APIs and a no-code admin app. You connect a database, and it leaves your schema as built, which suits teams that already have data and want editors to manage it. It also provides authentication, access control and a native MCP server for AI assistants.
Supported databases include SQLite, MySQL, PostgreSQL and SQL Server. Enlisted lists a free Core plan for self-hosting, a paid cloud add-on and a trial. See the Directus listing.
- Best for: teams that need a CMS, an admin panel and an API over an existing database.
- Watch out for: its licence is listed as "Other", and it is a broader data platform than a pure CMS, so it can be more than a simple blog needs.
7. Payload: best Next.js-native CMS that lives inside your app
Payload is an MIT-licensed, open-source CMS and application framework built on Next.js. Instead of running as a separate service, it installs into an existing Next.js app folder and gives you a TypeScript backend with an admin panel in the same codebase. You can query the database directly from React Server Components and deploy it anywhere, including serverless platforms.
It supports MongoDB and PostgreSQL, offers GraphQL and REST access and includes live preview. It describes itself as free of any dependence on a hosted vendor. See the Payload entry.
- Best for: teams building a Next.js website that want the CMS in the same repository.
- Watch out for: it assumes a JavaScript or TypeScript team and a Next.js front end, so it is a poor fit for non-technical site owners.
Best hosted headless CMS platforms
Hosted headless platforms run the content backend for you, so there are no servers to patch. The cost is that the product is proprietary and you pay per project, seat or usage. All three below list a free plan or tier in Enlisted's data, with limits.
8. Contentful: best-known hosted headless CMS for structured content and localization
Contentful is a hosted headless CMS and content platform that stores structured content and delivers it through APIs, with support for localization. Teams model their content as structured types instead of tying it to a website template, then feed websites, apps and other channels from one source.
It is proprietary and cloud-hosted, with no self-hosting option described. Detailed features and plan limits are on Contentful's own site, and Enlisted lists it as freemium. Read the Contentful page for the listing.
- Best for: teams managing multilingual content that feeds several websites or apps.
- Watch out for: there is no self-hosted version, so your content lives in the vendor's platform.
9. Contentstack: best enterprise-scale headless CMS and experience platform
Contentstack is an enterprise headless CMS and digital experience platform. The vendor now brands it as an agentic experience platform made of Content Cloud, Data Cloud and Agent OS, and its capabilities include a headless CMS, a visual editor, front-end hosting, asset management, a customer data platform called Lytics and personalization.
Enlisted lists a free forever tier and paid plans above it, with Enterprise priced by quote. See the Contentstack listing.
- Best for: large organizations that want content, personalization and asset management on one vendor.
- Watch out for: its scope is enterprise-sized, so a small team may be paying for platform pieces it will not use.
10. Storyblok: best headless CMS with a visual editor for marketers
Storyblok is a headless CMS that pairs an API-first backend with a visual editor. Developers model content as reusable components, and marketers assemble and preview pages without waiting on engineering. Content is delivered through REST and GraphQL APIs.
The platform includes an AI suite and an app directory for extensions. Enlisted lists a free Starter plan for testing, paid Growth tiers and sales-priced Premium and Elite plans. See the Storyblok page.
- Best for: marketing sites where editors want visual page building and developers want a component-based setup.
- Watch out for: it is hosted and closed source, and developers must build the components before editors can arrange pages.
11. Sanity: best for teams that want a configurable, code-defined editing studio
Sanity is a headless CMS built around structured content, with an open-source, React-based Studio that developers configure in code. Content is stored in Sanity's hosted backend, called Content Lake, and delivered to websites and apps through APIs, with real-time collaborative editing.
Only the Studio is open source (MIT-licensed); the backend is hosted by the vendor, which is why the catalogue marks it as not self-hostable. Enlisted lists a free plan and a per-seat Growth plan, with Enterprise on request. See the Sanity listing.
- Best for: developer-led teams that want to shape the editing interface in code.
- Watch out for: the content backend is a hosted service, so open-source licensing applies to the editor, not to where your data lives.
Contentful, Contentstack and Storyblok alternatives
People leave a hosted headless CMS for three reasons: they want to host it themselves, they want editors to have a visual builder, or they want a different pricing shape. Here is how the options map.
- You want to self-host: Strapi, Directus and Payload run on your own infrastructure, and KeystoneJS is an MIT-licensed Node.js headless CMS that generates a GraphQL API and admin UI from a schema.
- You want a visual editor: Storyblok is built around one, and Builder.io is a visual development platform with a headless content model.
- You want a hosted GraphQL-first product: Hygraph is built natively on GraphQL with content federation, and DatoCMS serves content over GraphQL with an image CDN and a free plan with hard monthly limits.
- You want slices and AI-driven page updates: Prismic uses reusable page sections called slices and has a free plan for one user.
- You want Git-based content: TinaCMS keeps Markdown, MDX, JSON and YAML in your repository, and Decap CMS adds an editing interface over Git-stored content.
- You need workflow and governance: Kontent.ai is a headless CMS with content workflow, approvals and localization tools.
What is the best free CMS?
Free CMS can mean two things. Open-source software is free to download and self-host, but you pay for hosting and maintenance. A hosted free plan costs nothing monthly, but limits users, records or API calls.
Free to self-host: WordPress, Drupal, Joomla (GPL-2.0), Wagtail, Ghost, Strapi, Directus and Payload. Grav is a flat-file PHP CMS that needs no database, and Umbraco is a free, MIT-licensed CMS built on .NET and ASP.NET Core. Craft CMS has a free Solo tier for self-hosting.
Free hosted plans: Contentful, Contentstack, Storyblok, Sanity, Hygraph, Prismic and DatoCMS list one. Treat them as a way to prototype or run a small project, and check limits before you launch.
Hugo is free too, but it is a static site generator, not a CMS: pair it with Decap CMS or TinaCMS if editors need a browser interface.
Best CMS with a built-in website builder
12. Webflow: best visual builder with a CMS and hosting included
Webflow is a visual web design and hosting platform that combines a designer, a CMS, hosting and SEO tools, so teams can build and run a website without coding. Its feature list includes interactions, localization, a Figma-to-Webflow workflow and an MCP server for AI tools.
Enlisted lists a free Starter Workspace, with paid workspace plans per seat and separate site hosting plans. It is closed source and hosted only. For a wider comparison of builders, read the Squarespace alternatives guide or see Webflow's alternatives page. See also the Webflow entry.
- Best for: designers and marketing teams who want pixel-level visual control and a CMS in one product.
- Watch out for: it is closed source with no self-hosted option, and your content and design live inside Webflow's platform.
How to choose the best CMS
| If you need | Pick |
|---|---|
| A general website or blog with many themes and plugins | WordPress |
| A large, structured site with many integrations | Drupal |
| A publication with newsletters and paid memberships | Ghost |
| A Django or Python stack | Wagtail |
| An open-source headless CMS with a generated admin | Strapi |
| A CMS on top of an existing SQL database | Directus |
| A CMS inside your Next.js codebase | Payload |
| Hosted headless with structured content and localization | Contentful |
| Visual page building on a headless backend | Storyblok |
| A code-defined editing studio with real-time editing | Sanity |
| Design, CMS and hosting in one visual tool | Webflow |
Start by deciding who builds the site. If editors build it, choose a traditional CMS or a builder with a CMS. If developers build the front end, compare headless options on hosting, licence and the editing interface. For SEO help once the site is live, the best SEO tools guide covers audits and tracking, and the full CMS category lists more.
Pricing compared
Plans and list prices from each vendor's pricing page. Prices change, so confirm the current price on the vendor's page before you buy.
| Tool | Free option | Paid plans | Source |
|---|---|---|---|
| Free (open source)Self-hostable | Hosted version available | ||
| Free (open source)Self-hostable | None listed | ||
| Free (open source)Self-hostable |
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| Free (open source)Self-hostable | None listed | ||
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| Free (open source)Self-hostable |
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| Free (open source)Self-hostable | None listed | ||
| Free plan | See the vendor's pricing page | Pricing page | |
| Free planFree trial |
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| Free planFree trial |
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| Free (open source) |
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| Free plan |
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List prices from each vendor's public pricing page on the date shown. Annual billing is often cheaper, and taxes, usage and transaction fees aren't included. Open-source tools cost nothing to self-host beyond your own server.
Frequently asked questions
- What is the best CMS?
- It depends on who edits the content. WordPress is the most common choice for general websites, Ghost suits publications with newsletters and memberships, and Strapi, Directus or Payload suit developers who want a headless backend they control. Contentful, Storyblok and Sanity are the hosted headless options for teams that would rather not run servers.
- What is the best free CMS?
- WordPress, Drupal, Joomla, Wagtail, Ghost, Strapi, Directus and Payload are all free to download and self-host, so the cost is hosting and your time. If you want a hosted free plan instead, Contentful, Storyblok, Sanity, Contentstack and Hygraph all list one. Free plans carry limits on users, records or API usage.
- What is a headless CMS?
- A headless CMS stores and manages content but does not render the website. Editors write in an admin interface, and your website or app fetches the content through an API, usually REST or GraphQL. That separation lets one content source feed a site, a mobile app and other channels, at the cost of building the front end yourself.
- What are good Contentful alternatives?
- Storyblok adds a visual editor for component-based pages, Sanity pairs an open-source Studio with a hosted content backend, and Contentstack targets enterprise teams. If you want to run the CMS yourself, Strapi, Directus and Payload are open-source headless options, and Hygraph and DatoCMS are other hosted GraphQL-based choices.
- Do I need a headless CMS for a small website?
- Usually not. A traditional CMS such as WordPress or Ghost gives you the admin interface and the website in one install. A headless CMS pays off when the same content must reach several front ends, or when developers want to build the site in a framework of their choice.