What is Wally used for?

Wally is a wallet pass platform from the UAE for issuing loyalty stamp cards, memberships, tickets and access passes to Apple, Google and Samsung Wallet through a dashboard or API. It is a good fit for cafes replacing paper stamp cards and venues checking tickets at the gate.

Is Wally open source?

No. Wally is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to Wally?

Wally competes with Smile.io and LoyaltyLion.

Wally: features, pricing and alternatives

About Wally

Wally is a platform for issuing digital passes into the wallet app already on a customer's phone, so there is no separate app to download. It supports Apple Wallet, Google Wallet and Samsung Wallet, and is based in the UAE with programs listed in the UAE and Saudi Arabia. Pass types include stamp cards, membership tiers with perks, prepaid stored value, and event tickets, boarding passes and access badges, including Apple's poster format.

Businesses design passes in a web dashboard with live Apple and Google previews and track how many were issued, added to a wallet and scanned per location. Staff use a scanner app for iOS and Android to scan, add stamps, redeem rewards and enter receipt totals, and an NFC tap records a stamp at the counter. A developer section describes an API for issuing credentials programmatically. The site has pages for retail, healthcare, entertainment, hospitality, tourism and wellness businesses, and offers a free demo; a pricing page is available.

Key features

Passes for Apple, Google and Samsung Wallet
Digital stamp cards for loyalty programs
Membership tiers with live-updated perks
Stored value passes with prepaid balances
Event tickets and access badges
Template editor with live wallet previews
Staff scanner app for iOS and Android
API for issuing credentials programmatically

Good fit for

Cafes replacing paper stamp cards
Venues checking tickets at the gate

Tags: wallet-passes; loyalty; apple-wallet; google-wallet; nfc; ticketing; membership; uae

Wally: questions and answers

What is Wally used for?: Wally is a wallet pass platform from the UAE for issuing loyalty stamp cards, memberships, tickets and access passes to Apple, Google and Samsung Wallet through a dashboard or API. It is a good fit for cafes replacing paper stamp cards and venues checking tickets at the gate.
Is Wally free?: Yes. Wally has a free plan.
Is Wally open source?: No. Wally is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to Wally?: Wally competes with Smile.io and LoyaltyLion.