About Sally
Sally is a personal brand manager for professionals and creators. You record a short voice note or write down what happened, such as a win, lesson, opinion or milestone, and Sally drafts posts in your voice for LinkedIn, TikTok or Instagram, schedules them and posts on a rhythm you set.
Setup is three steps: sign up for a 7-day free trial without a card, connect your channels in one tap, and share a moment. The FAQ addresses whether drafts sound like you, whether you must record audio, reviewing and editing drafts before posting, and automatic posting.
It aims at people who do good work but rarely post, reducing the time spent writing captions and keeping a steady presence. Plans are described on a separate pricing page rather than in the homepage text.
Key features
- Voice note or text to post drafts
- Drafts written in your voice
- Scheduling and auto-posting
- LinkedIn, TikTok and Instagram channels
- Review and edit before posting
Good fit for
- Professionals building a LinkedIn presence
- Turning workshop notes into posts
Sally: questions and answers
- What is Sally used for?
- Sally turns a voice note or text about your day into LinkedIn, TikTok and Instagram posts that sound like you, and schedules and publishes them. It is a good fit for professionals building a LinkedIn presence and turning workshop notes into posts.
- Is Sally free?
- Yes. Sally has a free plan, and paid plans start at $9.99 per month. A free trial is also available.
- Is Sally open source?
- No. Sally is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, BrightBean Studio and Shoutrrr.
- What are some alternatives to Sally?
- Sally competes with Buffer, Publer and Later.
Open-source alternatives to Sally
See all
Postiz
Social Media
π¨ The ultimate agentic social media scheduling tool π€
AGPL-3.0vs Bufferβ 37k
BrightBean Studio
Social Media
Open-source, self-hostable social media management platform. Schedule, publish, and manage
AGPL-3.0vs Bufferβ 2.4k
Shoutrrr
Social Media
An open-source alternative to Buffer, Typefully, and Hootsuite. Write once and schedule ev
Apache-2.0vs Bufferβ 409
Bluesky
Social Media
The Bluesky Social application for Web, iOS, and Android
MITvs X (Twitter)β 18k
Elk
Social Media
A nimble Mastodon web client
MITvs X (Twitter)β 6k
MultiPost
Social Media
A browser extension that helps users publish content to multiple social media platforms wi
Apache-2.0vs Bufferβ 3.6k
SaaS alternatives to Sally
See all
Buffer
Social Media
Buffer is a social media management tool for planning, scheduling and publishing posts, with analytics, a link-in-bio page and a forever-free plan.
SaaS
Publer
Social Media
Social media scheduler with calendar views and bulk posting
SaaS
Later
Social Media
Visual social media scheduler and link-in-bio tool focused on Instagram
SaaS
Taplio
Social Media
LinkedIn growth tool with post scheduling, analytics and AI writing
SaaS
Typefully
Social Media
Writing and scheduling tool for X, LinkedIn, Threads and Bluesky posts
SaaS
Hootsuite
Social Media
Hootsuite is a social media management suite that combines scheduling, content creation, analytics, listening and a social inbox in one dashboard.
SaaS

