What is release.wtf used for?

release.wtf creates add-to-calendar links and embeddable countdown widgets so customers can save a product drop date to Apple, Google or Outlook calendars. It is a good fit for streetwear brands reminding fans of a restock date and Shopify stores promoting a product launch.

How much does release.wtf cost?

Paid plans for release.wtf start at €29 per year, and there is no free plan.

Is release.wtf open source?

No. release.wtf is proprietary (closed-source) software and can't be self-hosted. In the Scheduling category, open-source options include Cal.diy, Thunderbird Appointment and Someday.

What are some alternatives to release.wtf?

Other SaaS products in the Scheduling category include Book Driveprep, Calerto and Google Calendar.

release.wtf: features, pricing and alternatives

About release.wtf

release.wtf is a hosted calendar tool for brands that sell limited drops. You create a drop with a title, date, image and store link, and it gets a short URL that fans tap to add the event to Apple Calendar, Google Calendar or Outlook, using .ics files, Google Calendar URLs and Outlook deeplinks, with no app to install and no signup for the fan. The calendar then reminds them before launch.

You can share the link on social media, in a bio or an email, or paste a short script on a Shopify product page to show a live countdown with an add-to-calendar button. A dashboard counts adds per drop, split by calendar type and by source such as Instagram, store or newsletter, giving a number for how many fans are on standby.

Key features

One-tap add to Apple, Google and Outlook calendars
Short link per drop
Embeddable countdown widget for Shopify
Counts of adds by calendar and source
No app or signup for fans
Standard .ics calendar files

Good fit for

Streetwear brands reminding fans of a restock date
Shopify stores promoting a product launch

Tags: calendar; product-drops; shopify; reminders; ics; launch-marketing

release.wtf: questions and answers

What is release.wtf used for?: release.wtf creates add-to-calendar links and embeddable countdown widgets so customers can save a product drop date to Apple, Google or Outlook calendars. It is a good fit for streetwear brands reminding fans of a restock date and Shopify stores promoting a product launch.
How much does release.wtf cost?: Paid plans for release.wtf start at €29 per year, and there is no free plan.
Is release.wtf open source?: No. release.wtf is proprietary (closed-source) software and can't be self-hosted. In the Scheduling category, open-source options include Cal.diy, Thunderbird Appointment and Someday.
What are some alternatives to release.wtf?: Other SaaS products in the Scheduling category include Book Driveprep, Calerto and Google Calendar.