What is Pastel used for?

Pastel monitors social networks for people showing buying intent, scores them against your ideal customer and drafts outreach for you to send. It is a good fit for finding people asking for tool recommendations, prioritizing leads by intent signals, and drafting outreach for B2B teams and agencies.

How much does Pastel cost?

Pastel is a paid product with no free plan. 7-day free trial with 70 credits. Credit-based plans from 99 euros per month billed annually (300 credits); extra connected teammates 29 euros per month.

Is Pastel open source?

No. Pastel is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include OpenSEO, Dub and YOURLS.

What are some alternatives to Pastel?

Pastel competes with GojiberryAI, Common Room and Waalaxy.

Pastel: features, pricing and alternatives

About Pastel

Pastel is a lead discovery tool that watches public conversations for buying signals. It monitors LinkedIn, X, Reddit and more than 20 networks, surfaces people who ask for recommendations, compare tools or complain about their current stack, and collects them in a single inbox. It scores intent on every lead and post and tracks repeat signals over time.

For each lead it recommends the next action, enriches contacts with email addresses, and drafts outreach through AI outreach sequences. You decide what gets sent each time, and actions go out from your own accounts, with no bots or fake profiles. Email enrichment and AI sequences are described as free and unlimited, and team members with view-only access are unlimited.

Pricing is credit-based, where one credit equals one lead or one post. A 7-day free trial includes 70 credits, and plans run from 300 to 6,000 credits per month, with the entry plan listed at 99 euros per month billed annually. Teammates who connect their own accounts cost 29 euros per month each.

Key features

Monitoring of 20+ social networks for buying intent
Unified inbox of high-intent leads
Intent scoring on leads and posts
Free email enrichment
AI outreach sequences
Outreach sent from your own accounts
Unlimited view-only teammates

Good fit for

Finding people asking for tool recommendations
Prioritizing leads by intent signals
Drafting outreach for B2B teams and agencies

Tags: social-listening; lead-generation; intent-data; outreach; ai-agents; linkedin; reddit; b2b

Pastel: questions and answers

What is Pastel used for?: Pastel monitors social networks for people showing buying intent, scores them against your ideal customer and drafts outreach for you to send. It is a good fit for finding people asking for tool recommendations, prioritizing leads by intent signals, and drafting outreach for B2B teams and agencies.
How much does Pastel cost?: Pastel is a paid product with no free plan. 7-day free trial with 70 credits. Credit-based plans from 99 euros per month billed annually (300 credits); extra connected teammates 29 euros per month.
Is Pastel open source?: No. Pastel is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include OpenSEO, Dub and YOURLS.
What are some alternatives to Pastel?: Pastel competes with GojiberryAI, Common Room and Waalaxy.