About Mallary
Mallary is a social media automation platform built around an API. You connect your accounts once, choose how to post, and it publishes or schedules content and shows results. It supports ten networks: YouTube, Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, Threads, Reddit and Bluesky, using the official platform APIs, and you can set up multiple profiles for different businesses.
The product areas are publishing through a posting and scheduling API, engagement through a comments API and AI auto-replies, and measurement through analytics and an audience API. You can drive it from the API, an MCP server, a command-line tool, an n8n node or Make, from ChatGPT and Claude, or from its own dashboard.
The homepage describes setup as about five minutes and offers a 14-day free trial. Resources listed include an API reference, guides, a changelog, free tools, alternatives pages and an affiliate program.
Key features
- Posting and scheduling API for ten networks
- Comments API with AI auto-replies
- Analytics and audience data
- MCP server for ChatGPT and Claude
- CLI, n8n node and Make support
- Multiple profiles per business
Good fit for
- Developers adding social posting to an app
- AI agents that publish and reply to comments
Mallary: questions and answers
- What is Mallary used for?
- Mallary is a social media posting API and automation platform that publishes, schedules, replies to comments and reports analytics across ten networks, with MCP and CLI access. It is a good fit for developers adding social posting to an app, and AI agents that publish and reply to comments.
- How much does Mallary cost?
- Paid plans for Mallary start at $12 per month, and there is no free plan. A free trial is available.
- Is Mallary open source?
- No. Mallary is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, GrowChief and BrightBean Studio.
- What are some alternatives to Mallary?
- Mallary competes with Buffer, Publer and Typefully.
Open-source alternatives to Mallary
See all
Postiz
Social Media
📨 The ultimate agentic social media scheduling tool 🤖
AGPL-3.0vs Buffer★ 37k
GrowChief
Social Media
The Ultimate all-in social media automation (outreach) tool 🤖
AGPL-3.0vs PhantomBuster★ 3.5k
BrightBean Studio
Social Media
Open-source, self-hostable social media management platform. Schedule, publish, and manage
AGPL-3.0vs Buffer★ 2.4k
Shoutrrr
Social Media
An open-source alternative to Buffer, Typefully, and Hootsuite. Write once and schedule ev
Apache-2.0vs Buffer★ 409
Bluesky
Social Media
The Bluesky Social application for Web, iOS, and Android
MITvs X (Twitter)★ 18k
Elk
Social Media
A nimble Mastodon web client
MITvs X (Twitter)★ 6k
SaaS alternatives to Mallary
See all
Buffer
Social Media
Buffer is a social media management tool for planning, scheduling and publishing posts, with analytics, a link-in-bio page and a forever-free plan.
SaaS
Publer
Social Media
Social media scheduler with calendar views and bulk posting
SaaS
Typefully
Social Media
Writing and scheduling tool for X, LinkedIn, Threads and Bluesky posts
SaaS
Hootsuite
Social Media
Hootsuite is a social media management suite that combines scheduling, content creation, analytics, listening and a social inbox in one dashboard.
SaaS
SocialPilot
Social Media
Social media scheduling and reporting tool with team and agency features
SaaS
Post Bridge
Social Media
Post to multiple social media platforms at the same time from one place
SaaS

