What is Instantly used for?

Instantly is a cold email platform with multiple sending accounts, a B2B lead database, deliverability tools and AI sales agents. It is a good fit for scaling outbound email for an agency and automating replies to prospect responses.

How much does Instantly cost?

Paid plans for Instantly start at $47 per month, and there is no free plan.

Is Instantly open source?

No. Instantly is proprietary (closed-source) software and can't be self-hosted. In the Email Marketing category, open-source options include Mautic, Listmonk and BillionMail.

What are some alternatives to Instantly?

Instantly competes with Smartlead, lemlist and Apollo.io.

Instantly: features, pricing and alternatives

About Instantly

Instantly is a commercial sales engagement platform built around cold email. Teams connect many sending accounts, import or find leads and run outreach campaigns that spread volume across inboxes to protect deliverability.

Its product list includes a lead database with verification, website visitor identification, an outreach engine, a CRM, deliverability and inbox placement tools, a mailbox service called AirMail, and AI agents for sales development and reply handling. Managed services are also offered. Instantly is a hosted service used by sales teams, agencies and founders running outbound at scale.

Key features

Cold email campaigns across many sending accounts
B2B lead database with verification
Inbox placement and deliverability tools
AI reply and sales agents
Built-in CRM for managing replies
Website visitor identification

Good fit for

→Scaling outbound email for an agency
→Automating replies to prospect responses

Tags: cold-email; sales-engagement; lead-database; deliverability; ai-agents; outreach; crm

Instantly: questions and answers

What is Instantly used for?: Instantly is a cold email platform with multiple sending accounts, a B2B lead database, deliverability tools and AI sales agents. It is a good fit for scaling outbound email for an agency and automating replies to prospect responses.
How much does Instantly cost?: Paid plans for Instantly start at $47 per month, and there is no free plan.
Is Instantly open source?: No. Instantly is proprietary (closed-source) software and can't be self-hosted. In the Email Marketing category, open-source options include Mautic, Listmonk and BillionMail.
What are some alternatives to Instantly?: Instantly competes with Smartlead, lemlist and Apollo.io.

Open-source alternatives to Instantly

See all

SaaS alternatives to Instantly

See all

Pricing

Paid

Paid plans only.

No free plan

No free trial

Starter (bundle)Outreach plus credits: 5,000 emails/mo, 1,000 uploaded contacts, 1,500 credits. $85/mo billed yearly$94/ mo
Scale (bundle)100,000 emails/mo, 25,000 uploaded contacts, 5,000 credits. $175/mo billed yearly$194/ mo
Agency (bundle)500,000 emails/mo, 100,000 uploaded contacts, 10,000 credits. $500/mo billed yearly$555/ mo
Outreach GrowthOutreach only: 5,000 emails/mo, 1,000 uploaded contacts, unlimited email accounts$47/ mo
Outreach HypergrowthOutreach only: 25,000 uploaded contacts, 125,000 emails/mo$97/ mo
Outreach Light SpeedOutreach only: 500,000 emails/mo, 100,000 uploaded contacts$358/ mo
EnterpriseCustom; book a callCustom
VIPCustom managed setup; book a callCustom

Bundles of outreach plus credits cost $94 (Starter), $194 (Scale) and $555 (Agency) per month. Outreach-only plans run $47 to $358 per month, credits-only plans start at $47, and Enterprise and VIP are custom.

See pricing Pricing checked 2 Oct 2026

Instantly

About Instantly

Key features

Good fit for

Instantly: questions and answers

Open-source alternatives to Instantly

Mautic

Listmonk

BillionMail

Notifuse

Mailtrain

phpList

SaaS alternatives to Instantly

Smartlead

lemlist

Apollo.io

Hunter

Outreach

Salesloft