What is Formo Analytics used for?

Formo Analytics is web, product and onchain analytics with attribution for crypto and DeFi apps, linking offchain visits to wallet activity, with wallet profiles, audiences and an MCP server. It is a good fit for finding which channels bring active wallet users and segmenting users by onchain behavior.

How much does Formo Analytics cost?

Paid plans for Formo Analytics start at $199 per month, and there is no free plan. A free trial is available.

Is Formo Analytics open source?

No. Formo Analytics is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Umami, Ackee and Tianji.

What are some alternatives to Formo Analytics?

Formo Analytics competes with Mixpanel, Amplitude and Google Analytics.

Formo Analytics: features, pricing and alternatives

About Formo Analytics

Formo is a data platform for crypto teams that follows a user from the first offchain visit to transactions onchain. Product analytics show what users do at key touchpoints, and attribution measures channel and campaign performance on volume, retention and onchain results. Wallet profiles and audiences build segments from onchain activity and in-app behavior, and token-gated forms are part of the platform.

A chart builder creates and shares custom reports, alerts notify the team of prospects and key events in real time, and an Ask AI feature plus an MCP server for AI agents let teams query and explore their data. The site mentions integrations with web analytics, a free audit and customer testimonials from DeFi projects. Teams can start for free or book a demo, with a pricing page for paid plans.

Key features

Web and product analytics
Offchain to onchain attribution
Wallet profiles and segments
Audience building from wallet activity
Custom chart builder
Real-time alerts for key events
Ask AI and MCP server

Good fit for

Finding which channels bring active wallet users
Segmenting users by onchain behavior

Tags: analytics; attribution; web3; defi; wallet; onchain; mcp

Formo Analytics: questions and answers

What is Formo Analytics used for?: Formo Analytics is web, product and onchain analytics with attribution for crypto and DeFi apps, linking offchain visits to wallet activity, with wallet profiles, audiences and an MCP server. It is a good fit for finding which channels bring active wallet users and segmenting users by onchain behavior.
How much does Formo Analytics cost?: Paid plans for Formo Analytics start at $199 per month, and there is no free plan. A free trial is available.
Is Formo Analytics open source?: No. Formo Analytics is proprietary (closed-source) software and can't be self-hosted. In the Analytics category, open-source options include Umami, Ackee and Tianji.
What are some alternatives to Formo Analytics?: Formo Analytics competes with Mixpanel, Amplitude and Google Analytics.