What is Figo used for?

Figo is competitor monitoring for marketing teams that tracks rankings, new pages, ads and social posts and sends a plain-language briefing of what changed each week. It is a good fit for agencies reporting on client competitors and small businesses keeping an eye on rivals weekly.

How much does Figo cost?

Paid plans for Figo start at $49 per month, and there is no free plan. A free trial is available.

No. Figo is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.

What are some alternatives to Figo?

Figo competes with Similarweb, Semrush and Rival IQ.

Figo: features, pricing and alternatives

About Figo

Figo watches competitors across the channels marketers care about and summarizes the changes in plain words. It tracks search traffic and the keywords each competitor ranks for or recently won or lost, new pages and blog posts found by weekly site checks, live Google Ads with start dates and landing pages, Meta and TikTok ads in one grid and monthly counts of Instagram, Facebook and Reddit posts.

Each week it reads the data and explains what a competitor is pushing and what to do about it, with the evidence attached. Competitors sit side by side in one list, and opening any of them shows which pages bring traffic, which keywords they rank for, plus all of their ads and posts. Agencies get a briefing per client workspace and a client report link with their own logo, while small businesses get one Monday email with nothing to log into. The listing offers a 7-day free trial with no card, a sample briefing to read first, and a pricing page.

Key features

Competitor rankings and traffic tracking
Weekly detection of new pages and blog posts
Google, Meta and TikTok ad monitoring
Social post counts for Instagram, Facebook and Reddit
Plain-English weekly briefing
Client workspaces and branded report links

Good fit for

Agencies reporting on client competitors
Small businesses keeping an eye on rivals weekly

Tags: competitor-monitoring; competitive-intelligence; seo; ads; marketing; reports; agencies

Figo: questions and answers

What is Figo used for?: Figo is competitor monitoring for marketing teams that tracks rankings, new pages, ads and social posts and sends a plain-language briefing of what changed each week. It is a good fit for agencies reporting on client competitors and small businesses keeping an eye on rivals weekly.
How much does Figo cost?: Paid plans for Figo start at $49 per month, and there is no free plan. A free trial is available.
Is Figo open source?: No. Figo is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, OpenSEO and YOURLS.
What are some alternatives to Figo?: Figo competes with Similarweb, Semrush and Rival IQ.