Ellua

Ellua is a proprietary iPhone app that deals with intrusive thoughts about food, often called food noise. Rather than tracking meals or calories, it asks users to capture the moment: a thought, feeling, craving or small win. The idea is to make room for a conscious next step before eating on autopilot, and to understand what tends to drive the urge.

The workflow runs across three stages. Before, users log the urge. During, they can work through a brief prompt, a grounding cue or a conversation while the urge is still present. Later, they notice patterns such as stress, tiredness, routine or loneliness, without scores or streaks that turn food into a performance. The site explicitly contrasts the app with food trackers and explains why it does not count calories.

Ellua can be installed at no charge, with optional in-app purchases, and its Pro tier comes with a seven-day free trial. It is a reflection tool and not a substitute for medical or mental health care, and it is not self-hosted software.