Apple Intelligence

Apple Intelligence is the set of generative AI features that Apple builds into its own operating systems. Instead of being a separate app to install, it is woven into iPhone, iPad, Mac, Apple Watch and Apple Vision Pro software, and into built-in apps such as Photos, Messages and Safari. Apple presents it as grounded in personal context and designed with privacy in mind.

The current homepage centers on a new generation of Siri, which can be typed to or spoken to for open-ended questions, brainstorming and everyday tasks, and which has its own dedicated app. Other features include writing tools that work wherever text is entered, Visual Intelligence for searching and acting on what the camera or screen shows, and photo editing tools such as Clean Up and Extend.

Apple Intelligence is a first-party feature of Apple devices rather than a standalone product, so it is tied to supported hardware and recent operating system releases. Availability varies by language and region, and the vendor notes that usage limits may apply to some features.