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Adapty

SaaS

Adapty provides an SDK and tooling for mobile in-app purchases, subscription analytics, paywall building and A/B testing.

adapty.io
Adapty homepage screenshot

About Adapty

Adapty is a commercial service that helps mobile app teams implement in-app subscriptions and then grow the revenue they bring in. It combines a subscriptions SDK with a paywall builder, experimentation and analytics, and supports iOS, Android, React Native, Flutter, Unity, Capacitor, FlutterFlow, Kotlin Multiplatform and web through Stripe.

Features span the subscription lifecycle. Development tools include subscriber sync, fallback paywalls, remote config and a server-side API. Growth tools cover a flow and paywall builder, an AI generator, A/B testing, an autopilot mode, audience targeting and localization. Retention and recovery features include refund saver, retention messaging and payout acceleration, while analytics cover revenue, LTV and AI-based predictions.

Adapty connects with attribution and analytics tools such as AppsFlyer, Adjust, Amplitude, Mixpanel, Firebase and Braze. It is a hosted proprietary product with a pricing page.

Key features

  • Subscriptions SDK for major mobile frameworks
  • Paywall and flow builder
  • A/B testing and audience targeting
  • Revenue and LTV analytics
  • Refund saver and retention messaging
  • Attribution and analytics integrations

Good fit for

  • →Launching subscriptions in an indie app
  • →Running paywall experiments to lift conversion
  • →Recovering revenue from churned subscribers
Tags
subscriptions
in-app-purchases
paywalls
ab-testing
mobile
analytics
sdk

Adapty: questions and answers

What is Adapty used for?
Adapty provides an SDK and tooling for mobile in-app purchases, subscription analytics, paywall building and A/B testing. It is a good fit for launching subscriptions in an indie app, running paywall experiments to lift conversion and recovering revenue from churned subscribers.
Is Adapty free?
Yes. Adapty has a free plan. Free while tracked revenue is under $5K per month, then 1% of monthly revenue. Enterprise pricing is custom.
Is Adapty open source?
No. Adapty is proprietary (closed-source) software and can't be self-hosted. In the Developer Tools category, open-source options include Termux, SwiftInfo and Sourcerer.
What are some alternatives to Adapty?
Adapty competes with RevenueCat, Superwall and Stripe Billing.

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