What is UTMConfig used for?

UTMConfig is a campaign naming and UTM tool where agencies define a naming convention once and generate consistent campaign, ad set and ad names and tracking URLs. It is a good fit for keeping campaign names consistent across clients and generating UTM links for a batch of ads.

Yes. UTMConfig has a free plan, and paid plans start at $19 per month.

Is UTMConfig open source?

No. UTMConfig is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Sink.

What are some alternatives to UTMConfig?

Other SaaS products in the Marketing & SEO category include Bitly, linkutm and AccuRanker.

UTMConfig: features, pricing and alternatives

About UTMConfig

UTMConfig is for media buyers and performance agencies that name campaigns for many clients and platforms. You define a schema from fields such as client, platform, objective, country, audience and date, choose the order, separator and casing, and set standard abbreviations such as Netherlands to NL. After that, filling in values produces matching campaign, ad set and ad names together, so reports group correctly instead of showing four different spellings of the same campaign.

UTM generation builds tracking URLs from the same values, preserving existing query parameters and encoding them properly. Bulk generation takes a CSV of creatives, maps the columns once and returns the whole batch named, and the file is parsed in your browser. The site also offers free tools and guides.

Pricing has a free plan for one client with one convention and unlimited name generation, and a paid plan at $19 per month for unlimited clients, with two months free on yearly billing. No card is needed to start, and it is a hosted web app.

Key features

Configurable naming schema with abbreviations
Campaign, ad set and ad names from one form
UTM tracking URL generation
Bulk generation from a CSV
Choice of separator and casing
Free tools and guides

Good fit for

Keeping campaign names consistent across clients
Generating UTM links for a batch of ads

Tags: utm; campaign-naming; marketing; agencies; media-buying; tracking; csv; analytics

UTMConfig: questions and answers

What is UTMConfig used for?: UTMConfig is a campaign naming and UTM tool where agencies define a naming convention once and generate consistent campaign, ad set and ad names and tracking URLs. It is a good fit for keeping campaign names consistent across clients and generating UTM links for a batch of ads.
Is UTMConfig free?: Yes. UTMConfig has a free plan, and paid plans start at $19 per month.
Is UTMConfig open source?: No. UTMConfig is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Sink.
What are some alternatives to UTMConfig?: Other SaaS products in the Marketing & SEO category include Bitly, linkutm and AccuRanker.