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linkutm

SaaS

UTM link builder and branded short link manager that enforces naming rules, tracks clicks in real time and keeps GA4 reports consistent.

linkutm.com
linkutm homepage screenshot

About linkutm

linkutm helps marketing teams create consistent campaign links. It builds UTM parameters from saved templates and enforces naming rules so that one person's facebook and another's Facebook do not fragment GA4 reports. Every link can be shortened on your own domain with SSL, instead of a generic shortener, and clicks are shown in real time.

It also generates dynamic QR codes that can be redirected after printing, and it offers developer tools alongside the link manager. Solution pages cover agencies, SaaS, e-commerce, performance, SEO, email, social, creators, teams and affiliates, and the site has free tools and resources.

linkutm is a hosted service. A free plan allows 25 links per month with no credit card, and a demo can be booked. The homepage also lets visitors try creating a short link before signing up, with a counter of free links.

Key features

  • UTM builder with saved templates
  • Naming rules that prevent inconsistent parameters
  • Short links on your own domain with SSL
  • Real-time click analytics
  • Dynamic QR codes
  • Developer tools alongside links

Good fit for

  • Agencies keeping campaign tags consistent
  • Marketing teams cleaning up GA4 attribution
Tags
utm
link-shortener
analytics
ga4
marketing
qr-codes
campaign-tracking

linkutm: questions and answers

What is linkutm used for?
linkutm is a UTM link builder and branded short link manager that enforces naming rules, tracks clicks in real time and keeps GA4 reports consistent. It is a good fit for agencies keeping campaign tags consistent and marketing teams cleaning up GA4 attribution.
Is linkutm free?
Yes. linkutm has a free plan, and paid plans start at $9 per month.
Is linkutm open source?
No. linkutm is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Sink.
What are some alternatives to linkutm?
linkutm competes with Bitly, Rebrandly and Short.io.

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