What is Toluna used for?

Toluna is a consumer insights company offering survey tools, access to a global consumer panel and custom research for brands. It is a good fit for brands testing product concepts before launch, agencies pre-testing creative and insights teams tracking brand health.

How much does Toluna cost?

Toluna doesn't publish fixed prices; pricing is quoted on request.

Is Toluna open source?

No. Toluna is proprietary (closed-source) software and can't be self-hosted. In the Forms & Surveys category, open-source options include Formbricks, HeyForm and LimeSurvey.

What are some alternatives to Toluna?

Toluna competes with Qualtrics, Cint and Pollfish.

Toluna: features, pricing and alternatives

About Toluna

Toluna is a market research provider that combines a self-service research platform with a global panel of consumers and expert-run custom studies. Brands use it to understand audiences, test ideas and monitor how their products and campaigns are perceived.

Toluna Start is the self-serve platform, bringing quantitative and qualitative tools together with real-time analytics, a qualitative module for asynchronous research and an academy for learning the tool. Research solutions are organized around audiences, ideas and concepts, products and packaging, creative and campaigns, and brand health.

Toluna is a commercial hosted service sold through its sales team and platform sign-up. It suits consumer goods brands, agencies and insights teams that want panel access, rapid concept testing or a research partner to run studies for them.

Key features

Self-service quantitative and qualitative research platform
Access to a global consumer panel
Concept, claim and idea testing
Creative and campaign testing
Brand health tracking
Custom research by expert teams

Good fit for

→Brands testing product concepts before launch
→Agencies pre-testing creative
→Insights teams tracking brand health

Tags: market-research; consumer-insights; panel; surveys; concept-testing; brand-tracking; saas

Toluna: questions and answers

What is Toluna used for?: Toluna is a consumer insights company offering survey tools, access to a global consumer panel and custom research for brands. It is a good fit for brands testing product concepts before launch, agencies pre-testing creative and insights teams tracking brand health.
How much does Toluna cost?: Toluna doesn't publish fixed prices; pricing is quoted on request.
Is Toluna open source?: No. Toluna is proprietary (closed-source) software and can't be self-hosted. In the Forms & Surveys category, open-source options include Formbricks, HeyForm and LimeSurvey.
What are some alternatives to Toluna?: Toluna competes with Qualtrics, Cint and Pollfish.