What is ToggleTown used for?

ToggleTown is a feature flag and A/B testing service for growth and product engineers, with targeted rollouts, environments, audit logs, SDKs and an MCP server. It is a good fit for gradual rollouts of new features, running A/B tests without a platform team and turning off a risky feature without redeploying.

Yes. ToggleTown has a free plan, and paid plans start at $29 per month. A free trial is also available.

Is ToggleTown open source?

No. ToggleTown is proprietary (closed-source) software and can't be self-hosted. In the Feature Flags category, open-source options include Unleash, GrowthBook and Flagr.

What are some alternatives to ToggleTown?

ToggleTown competes with LaunchDarkly, Statsig and Split.

ToggleTown: features, pricing and alternatives

About ToggleTown

ToggleTown is a feature flag and experimentation platform aimed at growth and product engineers who lack a dedicated platform team. You create a flag in the dashboard, set its type, default value and targeting rules, install an SDK and toggle the feature on or off instantly without deploying. Rollouts can target specific users, teams or a percentage of traffic.

Other capabilities include separate dev, staging and production environments, audit logs that record who changed what and when, and built-in A/B testing that tracks conversions and reports statistical significance. SDKs are available for JavaScript, React, Node.js, Python and Go, and an MCP server lets AI assistants such as Claude manage flags.

It is a hosted commercial service with a free tier, no credit card required to start, and a pricing page for paid plans. The site publishes comparison pages that set it against LaunchDarkly and Flagsmith, and it notes that no infrastructure needs to be run.

Key features

Targeted rollouts by user, team or percentage
Instant flag updates without deployments
Separate dev, staging and production environments
Audit log of every flag change
Built-in A/B testing with significance
SDKs for JavaScript, React, Node, Python and Go
MCP server for AI assistants

Good fit for

Gradual rollouts of new features
Running A/B tests without a platform team
Turning off a risky feature without redeploying

Tags: feature-flags; ab-testing; experimentation; sdk; mcp; rollouts; developer-tools

ToggleTown: questions and answers

What is ToggleTown used for?: ToggleTown is a feature flag and A/B testing service for growth and product engineers, with targeted rollouts, environments, audit logs, SDKs and an MCP server. It is a good fit for gradual rollouts of new features, running A/B tests without a platform team and turning off a risky feature without redeploying.
Is ToggleTown free?: Yes. ToggleTown has a free plan, and paid plans start at $29 per month. A free trial is also available.
Is ToggleTown open source?: No. ToggleTown is proprietary (closed-source) software and can't be self-hosted. In the Feature Flags category, open-source options include Unleash, GrowthBook and Flagr.
What are some alternatives to ToggleTown?: ToggleTown competes with LaunchDarkly, Statsig and Split.