About Substack
Substack is a commercial publishing and subscription platform for newsletters and other writing, built around independent voices. Writers start a publication, send posts by email and on the web, and can charge readers for access to some or all of their content.
The home experience resembles a feed, with tabs for subscriptions, chat, activity and explore, and readers can follow writers they enjoy from one app. Creators are invited to start a publication and make money doing work they care about. The service also supports community chat between writers and subscribers.
Substack is a hosted, proprietary platform and cannot be self-hosted. It handles hosting, email delivery and payments for creators and does not charge upfront to start, though pricing details should be checked on the vendor's site. It suits journalists, essayists and niche experts who want to reach readers directly rather than through advertising-driven platforms.
Key features
- Newsletter publishing by email and web
- Paid subscriptions for writers
- Reader feed with subscriptions and activity
- Community chat for subscribers
- Discovery through an explore section
- Mobile app for readers
Good fit for
- →Independent writers launching a newsletter
- →Creators monetizing through subscriptions
- →Readers following several publications in one place
- Tags
- newsletters
- publishing
- subscriptions
- creators
- writing
Substack: questions and answers
- What is Substack used for?
- Substack is a publishing platform where independent writers and creators send newsletters, build subscriptions and earn money from their work. It is a good fit for independent writers launching a newsletter, creators monetizing through subscriptions and readers following several publications in one place.
- Is Substack open source?
- No. Substack is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Substack include Ghost, Markdown Ninja and WriteFreely.
- What are some alternatives to Substack?
- Substack competes with beehiiv, Buttondown and Medium. For open-source options, see Enlisted's ranked list of open-source Substack alternatives.
Open-source alternatives to Substack
See all
Ghost
CMS
Independent technology for modern publishing, memberships, subscriptions and newsletters.
MITvs Substack★ 55kMarkdown Ninja
CMS
Markdown-first CMS for bloggers, minimalists and startups. Open Source alternative to Medi
AGPL-3.0vs Medium★ 416
WriteFreely
CMS
A clean, Markdown-based publishing platform made for writers. Write together and build a c
AGPL-3.0vs Medium★ 5.3k
Dittofeed
Email Marketing
Open-source customer engagement. Automate transactional and marketing messages across emai
MITvs Customer.io★ 3k
Plunk
Email Marketing
The Open-Source Email Platform
AGPL-3.0vs SendGrid★ 5.5k
Listmonk
Email Marketing
High performance, self-hosted, newsletter and mailing list manager with a modern dashboard
AGPL-3.0vs Mailchimp★ 24k
SaaS alternatives to Substack
See all
beehiiv
Email Marketing
Newsletter platform with growth tools, monetization and a built-in website
SaaS
Buttondown
Email Marketing
Newsletter publishing tool with Markdown editing and an API
SaaS
Medium
CMS
Medium is a publishing platform where writers post articles and readers follow topics and authors, with an optional membership for paid content.
SaaS
Patreon
E-commerce
Membership platform for creators to charge subscribers for content
SaaS
Mailchimp
Email Marketing
Mailchimp is an email and SMS marketing platform with automations, templates, AI tools, audience management and reporting for small and mid-size businesses.
SaaS
MailerLite
Email Marketing
Email newsletter and automation tool with a drag-and-drop editor
SaaS

