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ShipContent

SaaS

Connects to GitHub and drafts X and Bluesky posts from merged pull requests and releases, with per-channel voice and optional autopublish.

shipcontent.app
ShipContent homepage screenshot

About ShipContent

ShipContent turns development activity into social posts. You connect GitHub with read-only access to the repositories you choose, and when a pull request is merged or a release is published it drafts a post for each connected platform, currently X and Bluesky, with voice and length adjusted per channel. Voice options include product or brand, build in public and personal solo developer.

Drafts can be reviewed and published manually, or autopublished after a configurable delay that leaves a window to review or cancel. Project memory helps it decide what is worth writing about in a noisy commit history. When the monthly X posting limit is reached it hands you X's native post composer so publishing stays possible, and Bluesky has no limit. The site says it only reads merged PR diffs and release notes, and the free plan needs no card, with a Pro plan available.

Key features

  • Drafts from merged pull requests and releases
  • X and Bluesky post drafts
  • Voice options per channel
  • Autopublish with a review delay
  • Project memory for relevant changes
  • Read-only GitHub access

Good fit for

  • Announcing releases without writing posts
  • Building in public with less effort
Tags
github
social-media
build-in-public
ai-writing
changelog
x-bluesky

ShipContent: questions and answers

What is ShipContent used for?
ShipContent connects to GitHub and drafts X and Bluesky posts from merged pull requests and releases, with per-channel voice and optional autopublish. It is a good fit for announcing releases without writing posts and building in public with less effort.
Is ShipContent free?
Yes. ShipContent has a free plan, and paid plans start at $19 per month.
Is ShipContent open source?
No. ShipContent is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Bluesky and Elk.
What are some alternatives to ShipContent?
ShipContent competes with Typefully, Buffer and Hypefury.

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