What is Sailo used for?

Sailo is a link-in-bio shop builder where buyers browse products, options and stock, then order by card or through a pre-written WhatsApp message. It is a good fit for small sellers taking orders without a website; and selling products, digital files or booked time.

Yes. Sailo has a free plan, and paid plans start at $19 per month.

Is Sailo open source?

No. Sailo is proprietary (closed-source) software and can't be self-hosted. In the E-commerce category, open-source options include EverShop, PrestaShop and Svelte Commerce.

What are some alternatives to Sailo?

Sailo competes with Linktree, Stan and Beacons.

Sailo: features, pricing and alternatives

About Sailo

Sailo is a hosted store builder that puts a small shop behind a single link for use in an Instagram or TikTok bio, a WhatsApp status or a printed menu. Sellers add products with a photo, price and description, covering physical goods, digital files or booked time, and buyers browse and order without leaving the page. No website needs to be built.

Orders arrive already written out with item, options, address and total, in the chat the seller is answering anyway, such as WhatsApp, Telegram or Instagram DM, or buyers can pay by card. Shops support variants with separate prices and stock counts, search and filters, reviews, coupon codes and a referral option where others sell on commission. Buyers can pay by mobile money, cash on delivery, bank transfer or card through your own gateway such as Stripe or PayPal, and sellers write their own instructions for the manual methods. The dashboard counts visits, orders and repeat buyers. A Sailo shop is free to open, with no commission except on card payments.

Key features

Single link shop for social media bios
Orders delivered as written chat messages
Variants with separate prices and stock
Search and filters across products
Reviews, coupons and referral commissions
Card, bank transfer and cash on delivery payments
Visit and order analytics

Good fit for

Small sellers taking orders without a website
Selling products, digital files or booked time

Tags: link-in-bio; online-store; whatsapp-orders; ecommerce; storefront; payments

Sailo: questions and answers

What is Sailo used for?: Sailo is a link-in-bio shop builder where buyers browse products, options and stock, then order by card or through a pre-written WhatsApp message. It is a good fit for small sellers taking orders without a website; and selling products, digital files or booked time.
Is Sailo free?: Yes. Sailo has a free plan, and paid plans start at $19 per month.
Is Sailo open source?: No. Sailo is proprietary (closed-source) software and can't be self-hosted. In the E-commerce category, open-source options include EverShop, PrestaShop and Svelte Commerce.
What are some alternatives to Sailo?: Sailo competes with Linktree, Stan and Beacons.