What is Recraft used for?

Recraft is an AI image generation platform for designers, with text-to-image models, vector output, custom styles and mockups, plus an API. It is a good fit for brand-consistent marketing graphics, vector illustrations and icons, and product mockups.

Is Recraft open source?

No. Recraft is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Recraft include ComfyUI, Open Generative AI and InvokeAI.

What are some alternatives to Recraft?

Recraft competes with Midjourney, Ideogram and Adobe Firefly. For open-source options, see Enlisted's ranked list of open-source Recraft alternatives.

Recraft: features, pricing and alternatives

About Recraft

Recraft is an AI design platform built around its own text-to-image models. It targets designers, creatives, online sellers and teams who need brand-consistent graphics, with output ranging from photorealistic images to expressive illustrations and vector art.

Features highlighted on its site include strong prompt understanding for complex scenes, vector generation, custom styles to keep a consistent look, and mockups. The Recraft Studio app provides the editing environment, and an API lets developers call the models from their own products. The company markets a fast Flash version of its latest model.

Recraft is a hosted commercial service with a published pricing page and an enterprise offering. It has no self-hosted version and fits design teams producing marketing assets, product visuals and brand imagery.

Key features

Text-to-image generation
Vector graphics generation
Custom styles for brand consistency
Mockup creation
Recraft Studio editor
API for developers

Good fit for

→Brand-consistent marketing graphics
→Vector illustrations and icons
→Product mockups

Tags: ai-image; image-generation; vector-art; design; mockups; brand-design; api; saas

Recraft: questions and answers

What is Recraft used for?: Recraft is an AI image generation platform for designers, with text-to-image models, vector output, custom styles and mockups, plus an API. It is a good fit for brand-consistent marketing graphics, vector illustrations and icons, and product mockups.
Is Recraft free?: Yes. Recraft has a free plan.
Is Recraft open source?: No. Recraft is proprietary (closed-source) software and can't be self-hosted. Open-source alternatives to Recraft include ComfyUI, Open Generative AI and InvokeAI.
What are some alternatives to Recraft?: Recraft competes with Midjourney, Ideogram and Adobe Firefly. For open-source options, see Enlisted's ranked list of open-source Recraft alternatives.