Palette

Palette is a brand context tool for working with AI agents. You bring together logos, fonts, images, PDFs, slide templates and writing guidelines, either by pointing it at your brand website or by uploading files, and edit them. An agent then gets the brand through a shareable link, an API or MCP, or by attaching a file kit to a conversation, so it can produce material that follows your brand.

The kit hands the agent your logos, images, fonts sorted by role, colors and tone-of-voice rules, with direct links and usage rules for approved files, and missing material is never invented. A new brand is reachable only through its secret link, which is not indexed by search engines and can be disabled in settings, and confidential brands can use private, authenticated access. The tool can re-check your website for changes, and paid plans can schedule those checks, with updates suggested rather than published without approval.

Public demo brands show example kits and AI-made concept deliverables, with a note that they are independent and not affiliated with the brands. The interface is available in English and French, and the documentation covers each way of connecting an agent.