What is Magic used for?

Magic is an AI generator for product videos, packshots and ad creative from a single product photo, with 400+ templates, a Studio and an API for catalog-scale output. It is a good fit for online stores producing consistent catalog visuals, and brands making launch videos and paid social ads.

Yes. Magic has a free plan, and paid plans start at $28 per month.

Is Magic open source?

No. Magic is proprietary (closed-source) software and can't be self-hosted. In the AI Tools category, open-source options include ClipForge, Open AI UGC and LanguageTool.

What are some alternatives to Magic?

Magic competes with Arcads, Photoroom and InVideo.

Magic (omagic.ai): features, pricing and alternatives

About Magic

Magic is an AI content platform for e-commerce and brands that turns a product photo into videos and images. The homepage groups the output into three kinds: product VFX video that places the product inside real footage, catalog images and video with fixed angles and light so every SKU looks alike, and creator-style content with AI spokespeople and handheld-style clips.

Working it yourself takes three steps: pick a template from more than 400 production templates tuned by category such as fashion, beauty and tech, upload a product photo, and get a video or image of up to 4K with commercial rights included. The product also exposes an API and a Studio, and offers UGC video and product visuals as separate tools.

For larger needs there is a managed route in which the team studies your references and brand rules, builds and tests a pipeline on your products, and runs it through the platform, the API or a batch they run for you. Starting is free with no card.

Key features

Product VFX video from one product photo
Catalog packshots with fixed angles and lighting
UGC-style videos with AI spokespeople
400+ templates tuned by product category
Video or image output up to 4K
API access and a Studio workspace

Good fit for

Online stores producing consistent catalog visuals
Brands making launch videos and paid social ads

Tags: ai-video; product-photos; e-commerce; packshots; ugc; ad-creative; api

Magic: questions and answers

What is Magic used for?: Magic is an AI generator for product videos, packshots and ad creative from a single product photo, with 400+ templates, a Studio and an API for catalog-scale output. It is a good fit for online stores producing consistent catalog visuals, and brands making launch videos and paid social ads.
Is Magic free?: Yes. Magic has a free plan, and paid plans start at $28 per month.
Is Magic open source?: No. Magic is proprietary (closed-source) software and can't be self-hosted. In the AI Tools category, open-source options include ClipForge, Open AI UGC and LanguageTool.
What are some alternatives to Magic?: Magic competes with Arcads, Photoroom and InVideo.