About kum.to
kum.to is a mobile-first link-in-bio service. You claim a short page such as kum.to/yourname, add links, and pick from themes, layouts and color presets. Its main differentiator is deep linking: on a phone, links to supported apps are meant to open inside the app when it is installed, falling back to the web page. The site gives the example of a YouTube channel link opening the YouTube app when tapped from Instagram.
A second feature, Smart Single Links, creates a standalone short link for one destination that you can drop into an email, a direct message or a text. For YouTube videos, Shorts, playlists and channels it checks the device and tries the YouTube app before the web. Handles are 3 to 30 characters of letters, numbers and hyphens.
The Free plan costs £0 per month and includes the page, unlimited links, app links, themes and the last seven days of analytics. Pro is £5 per month with a 14-day free start; it removes kum.to branding, adds 30-day and all-time analytics with countries, traffic sources and devices, and allows custom colors. It is hosted and aimed at personal-brand creators.
Key features
- Deep links that open supported apps first
- Smart single links for one destination
- Themes, layouts and color presets
- Unlimited links on the free plan
- Analytics by country, source and device
- Custom page address at kum.to/yourname
Good fit for
- Creators sharing one link on Instagram
- Sending a YouTube link that opens the app
kum.to: questions and answers
- What is kum.to used for?
- kum.to is a link-in-bio tool for creators whose links try to open directly in the native app, such as YouTube, with the web page as a fallback; free plan available. It is a good fit for creators sharing one link on Instagram and sending a YouTube link that opens the app.
- Is kum.to free?
- Yes. kum.to has a free plan, and paid plans start at £5 per month. A free trial is also available.
- Is kum.to open source?
- No. kum.to is proprietary (closed-source) software and can't be self-hosted. In the Social Media category, open-source options include Postiz, Mixpost and Shoutrrr.
- What are some alternatives to kum.to?
- kum.to competes with Linktree, Beacons and Bio Links.
Open-source alternatives to kum.to
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Postiz
Social Media
📨 The ultimate agentic social media scheduling tool 🤖
AGPL-3.0vs Buffer★ 37k
Mixpost
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📅 Schedule, 📢 publish, and ⚡ manage your social media content on your server. No subscri
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Shoutrrr
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The Bluesky Social application for Web, iOS, and Android
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A nimble Mastodon web client
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LinkStack
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LinkStack - the ultimate solution for creating a personalized & professional profile page.
AGPL-3.0vs Linktree★ 3.9k
SaaS alternatives to kum.to
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Linktree
Marketing & SEO
Linktree is a link-in-bio tool that groups many links on one shareable page, commonly used from social media profiles.
SaaS
Beacons
Marketing & SEO
Link-in-bio page and creator storefront builder
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Bio Links
Social Media
Link-in-bio app for creators to store and share all their links without a website
SaaS
Bentofolio
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Builder for bento-style profile pages showing projects, socials, media and SaaS metrics
SaaS
HooBio
Social Media
Bio page for showcasing a personal profile and links
SaaS
pawr
Social Media
Link page builder for making a rich bento-style page with the links people need from you
SaaS

