What is Insight Audit used for?

Insight Audit is an AI visibility checker that scores how ChatGPT, Claude, Perplexity and Bing Copilot understand and cite your site, with white-label reports for agencies. It is a good fit for agencies reporting on AI search visibility and checking whether ChatGPT can cite your site.

Is Insight Audit free?

Yes. Insight Audit has a free plan, and paid plans start at $49 per month.

Is Insight Audit open source?

No. Insight Audit is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include GEOFlow, Dub and OpenSEO.

What are some alternatives to Insight Audit?

Insight Audit competes with SEOptimer, Semrush and Sitebulb.

Insight Audit: features, pricing and alternatives

About Insight Audit

Insight Audit analyzes a website URL to see whether AI assistants can recognize, quote and recommend the brand. It crawls key pages and structured data, simulates prompts a user might ask in your niche and scores six dimensions such as entity clarity, content confidence and brand authority, in under 60 seconds with no credit card.

The free diagnostic lists likely causes of AI invisibility, including unclear homepage statements, missing Schema.org markup, thin content without quotable answers, weak brand signals and missing FAQ patterns, with fixes. The site also offers free tools such as a schema generator, SEO title analyzer, audit checklist, content optimizer and AI snippet preview, plus guides and industry audit pages for dentists, law firms, restaurants, SaaS and more.

For agencies and consultants it produces white-label audit reports, and pricing is on a separate page. It targets SEO agencies and SaaS marketing teams who want a repeatable way to explain AI search gaps to clients.

Key features

AI visibility score for any URL
Six-dimension scoring including entity clarity
Simulated AI queries for your niche
Fix suggestions for AI invisibility
White-label audit reports
Free schema and SEO tools

Good fit for

Agencies reporting on AI search visibility
Checking whether ChatGPT can cite your site

Tags: ai-visibility; geo; seo-audit; agencies; schema; chatgpt

Insight Audit: questions and answers

What is Insight Audit used for?: Insight Audit is an AI visibility checker that scores how ChatGPT, Claude, Perplexity and Bing Copilot understand and cite your site, with white-label reports for agencies. It is a good fit for agencies reporting on AI search visibility and checking whether ChatGPT can cite your site.
Is Insight Audit free?: Yes. Insight Audit has a free plan, and paid plans start at $49 per month.
Is Insight Audit open source?: No. Insight Audit is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include GEOFlow, Dub and OpenSEO.
What are some alternatives to Insight Audit?: Insight Audit competes with SEOptimer, Semrush and Sitebulb.