What is Microinfluencer used for?

Microinfluencer is a live TikTok and Instagram micro-influencer search where an agent turns a campaign brief into a ranked shortlist of creators you contact yourself. It is a good fit for brands sourcing UGC creators for a campaign and shortlisting micro-influencers in a niche.

Is Microinfluencer free?

Yes. Microinfluencer has a free plan, and paid plans start at $99.99 per year.

Is Microinfluencer open source?

No. Microinfluencer is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Shlink.

What are some alternatives to Microinfluencer?

Microinfluencer competes with Modash, Upfluence and GRIN.

Microinfluencer: features, pricing and alternatives

About Microinfluencer

Microinfluencer is a search tool for finding creators on TikTok and Instagram. You describe a campaign in a brief, for example the product, topic and the style of video you want, and its Creator Discovery Agent searches the chosen platform live, finds creators on that topic and ranks them by fit.

Each result shows a fit percentage, follower count and a short note on why the creator matches, with a full analysis available. You choose a search depth, from a faster run to a more detailed one that runs more searches. It produces a shortlist, and outreach stays with you.

The site also provides free tools to analyze a creator and to calculate CPM, engagement rate, view-to-follower ratio and CPE for TikTok and Instagram, along with guides on UGC creators versus influencers. One free search is offered with no credit card.

Key features

Live creator search from a campaign brief
Fit ranking with a match percentage
Full analysis for each creator
Choice of faster or more detailed search depth
TikTok and Instagram coverage
Free CPM and engagement rate calculators

Good fit for

Brands sourcing UGC creators for a campaign
Shortlisting micro-influencers in a niche

Tags: influencer-marketing; creator-discovery; tiktok; instagram; ugc; micro-influencers; marketing

Microinfluencer: questions and answers

What is Microinfluencer used for?: Microinfluencer is a live TikTok and Instagram micro-influencer search where an agent turns a campaign brief into a ranked shortlist of creators you contact yourself. It is a good fit for brands sourcing UGC creators for a campaign and shortlisting micro-influencers in a niche.
Is Microinfluencer free?: Yes. Microinfluencer has a free plan, and paid plans start at $99.99 per year.
Is Microinfluencer open source?: No. Microinfluencer is proprietary (closed-source) software and can't be self-hosted. In the Marketing & SEO category, open-source options include Dub, YOURLS and Shlink.
What are some alternatives to Microinfluencer?: Microinfluencer competes with Modash, Upfluence and GRIN.