What is Mascot Studio used for?

Mascot Studio builds a brand mascot system from your website or brief, with a brand strategy, one approved mascot, poses and an app icon in 14 sizes. It is a good fit for product teams giving an app a consistent character and testing a mascot direction before a full illustration project.

How much does Mascot Studio cost?

Mascot Studio is a paid product with no free plan.

Is Mascot Studio open source?

No. Mascot Studio is proprietary (closed-source) software and can't be self-hosted. In the Design category, open-source options include OpenPencil, Penpot and Graphite.

What are some alternatives to Mascot Studio?

Mascot Studio competes with Looka, Tailor Brands and Canva.

Mascot Studio: features, pricing and alternatives

About Mascot Studio

MascotStudio creates a brand mascot as part of a consistent brand kit rather than a one-off illustration. You start from your website or a short brief, and it turns that into a brand strategy with palette, personality and direction that you approve, then one canonical mascot you approve, and finally product poses and an app icon built from that same character.

It scans your live site for palette, typography and tone so the mascot inherits your brand instead of coming from a generic text prompt. The kit includes an app icon in 14 sizes, poses for moments like onboarding, empty states, success and errors, and commercial use on paid plans. You approve every step. A free brand preview needs no credit card. The site has a 90-second walkthrough, examples, a blog and a pricing section.

Key features

Brand strategy generated from your site or brief
One canonical mascot you approve
Product poses for onboarding and error states
App icon in 14 sizes
Palette, typography and tone picked up from your site
Commercial use on paid plans

Good fit for

Product teams giving an app a consistent character
Testing a mascot direction before a full illustration project

Tags: mascot; brand-identity; ai-design; app-icon; brand-kit; character-design; branding

Mascot Studio: questions and answers

What is Mascot Studio used for?: Mascot Studio builds a brand mascot system from your website or brief, with a brand strategy, one approved mascot, poses and an app icon in 14 sizes. It is a good fit for product teams giving an app a consistent character and testing a mascot direction before a full illustration project.
How much does Mascot Studio cost?: Mascot Studio is a paid product with no free plan.
Is Mascot Studio open source?: No. Mascot Studio is proprietary (closed-source) software and can't be self-hosted. In the Design category, open-source options include OpenPencil, Penpot and Graphite.
What are some alternatives to Mascot Studio?: Mascot Studio competes with Looka, Tailor Brands and Canva.